SFATA Announces New Executive Director

Experienced Elected Official, Government Affairs Pro, and E-Cig Industry Advocate to Lead National Vapor Trade Association


Pamela Gorman | STATAThe Smoke-Free Alternatives Trade Association (SFATA) has announced that Pamela Gorman will serve as the organization’s new executive director, replacing Cynthia Cabrera. In this role, Gorman will lead national and state advocacy and legislative efforts, oversee state chapters and represent SFATA with regulatory agencies, including at industry events; among other responsibilities.

“Pamela is a perfect fit to lead SFATA against a host of challenges on the national and state levels, with strong experience in policy and advocacy, and as an elected official,” said Cap O’Rourke, president of SFATA’s board of directors. “On behalf of the board, we look forward to working closely with Pamela to fight regressive policies that harm the small businesses that comprise our industry and stifle the potential [effect that] vapor products can have on helping reduce the public harm caused by smoking.”

“Building upon the legacy of my predecessor and leveraging the strength of our organization, I will continue the fight on behalf of these businesses and the consumers they serve against industry-destroying policies and devastating taxes currently facing our membership,” adds Gorman, who has a wealth of relevant experience, having founded U.S. Vapor, a firm providing public affairs consulting to small business owners and advocacy non-profit organizations working in the vapor industry.

Prior to that, she was director of government relations for NJOY, where she built the first government affairs department and program for an independent (not tobacco-owned) manufacturer. She was responsible for budget development, advocacy, issue communications and execution of key business legislative initiatives and issue response.

Gorman also previously served as senior manager of legislative policy and advocacy for RAI Services Company specializing in policy issue areas related to tobacco harm reduction, and completed terms as a state representative in the Arizona House of Representatives from 2005 to 2006 and as a state senator in Arizona from 2007 to 2010. She was part of the senate leadership team in her last term and served as the Senate Majority Whip.

Founded in 2012, SFATA has more than 1,400 members and 28 chapters located across the country, representing online retailers, brick-and-mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers.