Serino Cigar Company has announced the launch of Studio Serino, an art-inspired division of the Florida-based luxury cigar manufacturer that aims to use unique tobaccos, vitolas, and branding concepts as a form of artistic expression.
The first of what the company hopes is many planned exhibitions is Elenor Rose, a blend manufactured at La Corona Cigars, S.A. in Esteli, Nicaragua. The blend consists of an Ecuadoran Rosado wrapper and has binder tobaccos from Nicaragua, Peru, and Pennsylvania. The blend is offered in 10-count bundles with 10-count boxes planned for the first quarter of 2022.
“We at the Serino Cigar Company are all very excited to launch Elenor Rose as the debut brand for Studio Serino. Studio Serino was established on the core belief that art is the hammer with which we forge our own reality. Cigar making is a big part of our family’s story and we wanted a place where we could push the limits of our craft,” says Carson Serino, vice president of Serino Cigar Company. “The studio is a place where myself, my father Anthony Serino, and other collaborators have a space to be creative and passionate in the art of cigar making.
The name Elenor Rose is multi-faceted: a tribute to the ultra-fine Ecuadoran Rosado wrapper, a rose to signify our love for the trade, as well as musical underpinnings throughout the branding that carry special significance within our family.”