Matt Booth’s Room101 Big Payback Maduro has begun shipping to retailers.
Introduced at the 2019 International Premium Cigar & Pipe Retailers Association (IPCPR) trade show and convention in Las Vegas, Big Payback Maduro is a value-priced Nicaraguan cigar that features a bigger ring gauge than other cigars offered by Room101. This cigar is handcrafted at Honduras American Tobacco S.A. (HATSA), General Cigar Company’s factory located in Danlí, Honduras. It features a Connecticut Broadleaf wrapper, Connecticut Shade binder, and filler tobaccos from Nicaragua, the Dominican Republic and Honduras.
At IPCPR 2019, Booth had the following to say about the return of The Big Payback brand “One of our major releases at this show is the return of The Big Payback. Our legacy brand which is our valued premium collection and a fan favorite of the years, not just for Room101 followers but for people who enjoy a great smoke at a great price.”
Room101 Big Payback Maduro will be available in three different vitals: Robusto (5 1/4 x 50), Toro (6 x 54), and Gordo (6 x 60). The cigar will come in both 20-count bundles and 40-count boxes, with bundled prices ranging from $130-$150 and boxes from $260 to $300.
The Big Payback brand was first released in 2014. Booth says there are line extensions planned for this brand, including a possible new release set to debut at Tobacco Plus Expo (TPE) 2020 in Las Vegas, Jan. 29-31, 2020.
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