Earlier this year, Michael Herklots revealed his next move in the tobacco industry: He and Brendon Scott were going to launch their own premium cigar and accessory company called Ferio Tego. This came after the news that Nat Sherman International would be shutting down for good after failing to find a new buyer in 2020.
Ferio Tego is named after the Herklots family motto that sits below the Herklots family shield on its coat of arms. In addition to releasing its own branded products, Ferio Tego also was able to acquire several brands that were formerly owned and distributed by Nat Sherman International, including Timeless, Metropolitan, Epoca and Ancora, among others. Launching a new company at any time is a challenge, but launching one in the middle of a global pandemic and at a time when the industry continues to struggle to keep up with product demands is even more difficult. Ferio Tego is distributed in the U.S. and its territories by Davidoff of Geneva USA.
Dylan Austin, president of Davidoff of Geneva USA, commented on the new distribution partnership with the following statement: “Speaking on behalf of the entire Davidoff of Geneva team, we are excited to begin this journey with Michael and Brendon, along with our trusted business partners in building the Ferio Tego brand in the United States. Together, we will be restoring iconic and long-tenured product lines, along with implementing strong innovation plans for the future. Michael’s history and legacy within the premium cigar industry and our company are well known, therefore his return to working with Davidoff is a natural fit. Our shared legacy aside, Ferio Tego is a great strategic fit for our company with their premium portfolio, which is built by and for true cigar connoisseurs.”
After much hype and anticipation, Ferio Tego released its first products earlier this fall. “We have worked very methodically these last several months, carefully considering every decision, ensuring that we are on solid ground before taking another step,” said Brendon Scott, co-owner of Ferio Tego. “We are excited to finally launch Ferio Tego in the U.S. and bring these wonderful new offerings to market. And we are equally excited for the relaunch of Timeless and Metropolitan in the coming months.”