Old Forester Launches New Packaging for its 86 and 100 Proof Expressions

Old Forester

Brown-Forman Corporation has revealed plans to launch new packaging for its Old Forester 86 and 100 proof products. The updated packaging gives the bourbon brand a contemporary feel. The new design was done in collaboration between the Brown-Forman in-house team and Boston-based Essential Design.

“Old Forester has been sold continuously in the United States for over 140 years and as the first bottled bourbon, we wanted to emphasize our rich history. This design utilizes some new and previously featured packaging elements while ensuring an emphasis on those qualities that make this bourbon so special: where we are from, our enduring presence and certainly our rich color and flavor,” said Campbell Brown, Old Forester’s president and fifth generation Brown family member.

The new packaging for Old Forester includes a new glass shape, premium metal closure, enlarged founder’s statement on paper label, foil embellishments, refined lower label and premium glass punt.

Chris Hungerford, Vice President of Global Design, commented on the new design: “The Old Forester redesign evokes the brand’s historical packaging. The new glass structure has a slight taper Old Forester Distillery embossed on the shoulder and the established date of 1870. This new design recognizes longevity of the brand and reinforces Old Forester’s authenticity. The label shifts from a clear label to paper one with and added Greek key border that reflects early Old Forester designs with a modern execution.”

Old Forester in 1 litre sizes will begin shipping in February and March. The 750ml sizes will ship in late spring. For all the latest news from Old Forester, oldforester.com.