Alec Bradley Cigar Co. has announced the promotion of Michael Serota to the position of vice president of sales.
Serota joined Alec Bradley Cigars in May 2011 and has held several positions during his time at the company including operations, sales support and most recently, key account management. In his new position as vice president of sales, Serota will manage the national sales team and continue to maintain and build relationships with key accounts.
“Michael is an integral part of the Alec Bradley family,” said Alan Rubin, founder of Alec Bradley Cigars. “He has excelled in everything he has done. I am very happy that Michael accepted this new and exciting path with Alec Bradley.”
“I would like to thank Alan and Executive Vice President Ralph Montero for believing in me and offering me the position of Vice President of Sales,” Michael said. “It is not something that I take lightly, and hope to make a positive impact on the company as a whole. This will be a team effort as everyone at Alec Bradley wears multiple hats.”
Serota will assume his new position immediately. For all the latest news from Alec Bradley Cigar Co., visit alecbradley.com.