Tobacco Business

[ 8 ] TOBACCO BUSINESS [ SEPTEMBER / OCTOBER | 21 ] STARTUP MARKETING 12 | HOW TO GROW YOUR BUSINESS WITH CLUBHOUSE Tips for growing your audience and customer base with the help of Clubhouse, a new audio-centric social media platform. SALES 14 | SPACE WARS Are you looking to gain more shelf space? A cigar salesman has three questions that can get your products the retail space they need. LEGISLATION 16 | FDA PMTA PROGRESS REPORT An update on the premarket tobac- co product application (PMTA) pro- cess and where the FDA currently stands in its review of the applica- tions it has received so far. 18 PAGE CONTENT 48 PAGE 74 PAGE 76 PAGE ON THE COVER: SARAH SANTOS PHOTO BY MEREDITH EDLOW FEATURES 18 | WHAT’S IN STORE Sarah Santos discusses her life and work in retail and the evolution of Cigars International from a local tobacconist to a brick-and-mortar and e-commerce powerhouse. 30 | STAYING FRIENDLY FOR GROWTH Terry Gallagher Jr. and his family con- tinue to dominate the tobacco outlet channel following a recent invest- ment that will allow the company to expand its footprint across the U.S. 38 | THE LONG GAME For 50 years, JR Cigar has adapted to the changes experienced in the tobacco industry and consumer preferences, becoming one of the largest and most successful cigar retailers to date. 48 | NOT FOR FAME OR FORTUNE Tobacconist Abe Froman shares his experiences as a small-business own- er and how focusing on other small businesses has led to big growth opportunities for his store. 58 | BIG BOX ENERGY A deep dive into the world of cigar subscription boxes from five tobac- conists who are leading the charge of bringing cigars to consumers in an entirely new way. 70 | E-COMMERCE MADE EASY Tobacconist University’s latest feature will give tobacconists an easy and more affordable way to compete with e-commerce tobacco retailers. 74 | ALL INCLUSIVE Inspired by the events of the past year, a group of entrepreneurs have joined forces to launch a cigar brand designed to bring people together while honoring the history of the City of Atlanta. 86 | ON YOUR SHELF Scandinavian Tobacco Group jumps into the hemp category with the launch of a new smokable hemp product called Versa. Also, Robert Caldwell gives back to the men and women of the military with a new collaboration with Operation: Cigars for Warriors. 92 | TOBACCO BUSINESS 2021 RETAIL SURVEY Tobacco Business provides a snap- shot of what it’s like to be a tobacco retailer today, from what products and brands are moving the most to the current challenges and concerns of today’s tobacconist.