56
TOBACCO OUTLET BUSINESS
SEPTEMBER/OCTOBER 2012
B
y American standards, Lane
Limited, the 122-year-old
tobacco company sold to
Scandinavian Tobacco Group of
Denmark in January of 2011, has a
long legacy in the industry. But its
new parent company’s history goes
back much further, to more than 200
years ago, when three Danish tobacco
dynasties—Chr. Augustinus Fabrikker,
Copenhagen (founded 1750), C.W.
Obel, Aalborg (1787) and R. Færchs
Fabrikker,Holstebro (1869)—launched
their first products. In 1961, the three
businesses decided to merge into one
strong company to strengthen their
position in the face of competition they
foresaw would come as a result of the
creation of the European Community.
This led to the establishment of
Skandinavisk
Tobakskompagni
(
Scandinavian Tobacco), which was
STG Lane:
Building On
a U.S. Base
A year into its
acquisition of
Lane Limited,
Scandinavian
Tobacco Group Lane
Ltd. is embarking on
an ambitious road of
product launches and
strategic initiatives.
