Page 2 - TOP Magazine Sept/Oct 2012

Departments
Publisher’s Letter. ............................................ 4
Gulagism Slithers...
TMA Report. .................................................. 22
Pipe In Hand.................................................. 38
Getting Accessory Action
Product Profile. .............................................. 82
A guide to new and popular outlet products
INSIDE
THIS ISSUE
Davidoff of Geneva at Columbus Circle, page 68
Cigar Sense: Stogie Growth Tales, page 28
IPCPR...Another Day, Another Great Show, page 50
INDUSTRY UPDATES
News & Trends............................................... 12
Cigar regulation, RJR transition talk, and more.
CIGAR SENSE
Stogie Growth Tales....................................... 28
Expanding your cigar business in a constricting industry is quite
doable, as these three opportunistic players tell it.
FEATURES
Big Rollers Halt to a Hold............................. 42
A transportation bill and subsequent Appeals Court ruling slap the large
RYO machine business into limbo. But this wouldn’t the first legislative
blow from which a profitable segment of the industry found recourse.
IPCPR...Another Day, Another Great Show..... 50
The sold out IPCPR show is evidence that despite adversity, the
industry will persevere.
STG Lane: Building On a U.S. Base. ............. 56
A year into its acquisition of Lane Limited, Scandinavian Tobacco
Group Lane Ltd. is embarking on an ambitious road of product
launches and strategic initiatives.
Trench Marketing: The Deep Threa
t
............. 68
The GM of Manhattan’s Davidoff of Geneva at Columbus Circle has
leveraged social media and careful event planning to create an iconic
branded VIP in-store experience for customers