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60TOBACCOOUTLETBUSINESSSEPTEMBEROCTOBER2009ocigarettesmoking.x1cIwoulddaretosaythatnasalsnux3hasareducedriskincom-parisontosmokingx1dsaysEngels.Itx19sanopinionbasedonresearch.Hisamily-ownedbusinessoundedin1902andtheworldmarketleaderinthena-saltobaccosegmentseex1cAHistoryoPschlx1dp.62x2nancedanindependentstudytogaugetherisksonasalsnux3.x1cWeworkedwiththeBremenInstituteorPreventionResearchandSocialMedi-cineamajorGermanuniversityonasalmedicineandtheyconcludedthatnasalsnux3doesnx19tincreasetheriskogettingnasalcancerx1dsaysEngels.Nasalsnux3isalsoeconomical.Atinthatwilllastarequentuserabouttwodaysruns3.50MSRPwhileapackocigarettescancostmorethan7depend-ingonlocaltaxrates.WhilePschlalsoproducespipetobac-coRYOMYOcigarillosandcigarettesanddistributesmostoitsproductsin70countriesnasalsnux3istheonlyprod-uctcategorythecompanymarketsintheU.S.x1cWeusedtosellpipetobaccoandRYOherebutduetoallthepaperworkinvolvedinbeingamemberotheMasterSettlementAgreementwedecidedtojuststickwithnasalsnux3x1dexplainsEngels.Pschlhastheleadingshareothesnux3marketinmostcountriesincludingmajormarketssuchasGermanyandAustriawheresnux3usageiscommon.x1cItx19spartotheculturetherex1dsaysEngelswhoesti-matesthattherearemorethan1millionrequentnasalsnux3takersinGermany.x1cI25peoplearesittinginapubinthecoun-trysideespeciallyinthesouthernpartoGermanytwoorthreewillhaveatinosnux3intheirpockets.x1dWhilethatx19snotcurrentlythecaseintheU.S.Engelsseesnoreasonthatac-ceptanceosnux3shouldnx19tbecomemorewidespreadintheStates.x1cNasalsnux3isanichemarketintheU.S.butitx19sagrowingonex1dhesays.x1cOurgoalistogetittobeabiggernicheproductandmaybeevenonedayamass-marketproductthewayitisinmostEuropeancountries.x1dBecauseAmericansarenx19tasamiliarwithnasalsnux3andusingtheproductproperlyisessentialtoanenjoyableexpe-rienceeducatingconsumersaboutitsus-ageandbenex2tswillbecriticaltospreadawareness.othatendPschliscreatingleafetsthatexplainhowtotakesnux3seesidebarx1c5StepstoUsingSnux3x1dthispage.Tecompanyalsohopestoenlistretailersx19helpinreachingthatgoal.obaccooutletretailerswhichcatertosmokerstendtohavetobacco-knowledgeableemployeeswhoarewellpositionedtoulx2llthatrole.x1cIdeallywewouldliketohaveretail-ersnotjustselltheproductbuttalktocustomersaboutitx1dsaysEngelswhoex-plainsthatasmokerx19sinitialexperiencewithsnux3maydeterminewhetherheorsheembracestheproduct.x1cItx19sabitlikeacigar.Iyougiveadouble-Rcigartoax2rst-timesmokerhewillprobablyeelillandneversmokeacigaragain.Withax2rst-timesnux3useryouwanttostartwithasotfavorandasmallpinch.x1dRe-tailerswhotakethetimetocultivatesnux3customersarelikelytoberewardedwith5StepStoUSingSnUff1.apthelidothetintosettlethesnux3evenlyandavoidspilling.2.Openthetintakeasmallpinchx14aboutthesizeoapinheadx14osnux3andx1csmellitasiyouweresmellingafowerx1dadvisesEngelswhonotesthatsnux3canbetakendirectlyromyourx2ngertipsorromthebackoyourhand.Agentlesnix3willprovideatinglingsensationoreshness.3.Haveatissuehandy.Youmayexperienceaslightdischargeoreeltheneedtosneezex14anaturalreactionorx2rst-timesnux3takersthatwilldecreaseovertime.4.Enjoythegentlearomaandsenseorereshmentuniquetotakingsnux3.5.Experimentwithdix3erentfavorsandstrengthsosnux3untilyoux2ndtheoneorseveralthatworkbestoryou.