Tobacco Business

TOBACCONIST COUNTERPOINT: Boutique Cigars Retailers have an important role to play in the boutique cigar industry. Without the support and buy-in of retailers, boutique cigars will never catch on with consumers. Retailers serve as the in-store evangelists for all of the brands in their humidor, but for brands that are smaller, lack brand recognition or are in the early stages of brand building, retailers can either help make or break a brand. [ 72 ] TOBACCO BUSINESS [ NOVEMBER / DECEMBER | 21 ]

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