TOB_Magazine

TOBACCO BUSINESS VOL21 NO6 ✶ NOVEMBER/DECEMBER 2018 ROB NORRIS THE RETAIL ISSUE: STORIES FROM SOME OF THE INDUSTRY’S MOST SUCCESSFUL TOBACCONISTS AND TRADE MARKETERS ALTADIS U.S.A.’S PRESIDENT ON BUILDING THE TEAM BEHIND THE RENOWNED PREMIUM TOBACCO COMPANY LIGHTERS: HOW THIS COMMON ACCESSORY CAN HELP RETAILERS LIGHT UP THEIR PROFITS H