4
TOBACCO OUTLET BUSINESS
NOVEMBER/DECEMBER 2012
Ten
GreaT reasons
To aTTend TPe 2013
PUBLISHER’S LETTER
BY ED O’CONNOR
1.
Get away from your mother-in-law for a couple of days.
2.
Reap rewards of the sharpest show specials in trade
show history. Look for exhibitors promoting “Let Us Pay for
Your Show” in this issue of
TOB
.
3.
Everyone is a winner at the Vegas casinos. It seems, at
least, everyone breaks even or wins a little. Get in on the
action.
4.
TPE 2013 is all about your business, your commercial
vitality, your shelf-space.
5.
Wear that gaudy new polyester shirt your mother-in-
lawgave you for your birthday 20 years ago characterizing
your role as a dubious suitor for her daughter. Remember,
gentlemen? It’s the one with no buttons down to your
midriff (I have one). This was before we made her a
grandmother.
6.
Participate in the Wednesday interactive marketing
seminar…learn how your interests, issues, items and
metrics are similar or different from those of your industry
peers. Don’t miss Thursday’s seminar presenting new
unpublished research on the forecasted 18-month trends
for 98 percent of your stores’ items.
7.
Purchase your significant other a “guilt gift” with your
winnings, given the fun you’ll be having at the show while
she or he is stuck at home with the kids.
8.
Exhibitors from all over the world (more than 25
countries) will display new products and technologies
essential to boosting your selling and marketing program
by rewarding the existing customer base and bringing new
entrants into your marketing web. Winning competitively
means recycling your customers. Recycling your customers
means offering items ongoing that are special, unique and
different. The pace of change is accelerating; TPE 2013’s
and
TOB
’
s mission strives to keep you ahead of the curve.
9.
Own bragging rights! You’ll spend an evening at Elvis
Presley’s former Las Vegas home high atop the Strip in the
beautiful Verona Sky Villa, location of this year’s opening
night reception. Wow!
10.
Enjoyschmoozinginthe4,000-square-footcigarlounge
located in the center of the exhibition hall. Complimentary
beer, wine and soft drinks and meeting location facilities
designed to provide comfortable hospitality are yours.
Participate in the retailer roundtables examining “need-to-
know” trends and news on electronic cigarettes, cigars,
non-tobacco products, operations management, crossover
products and marketing strategies in China and how to
take advantage of Chinese investment funds for the U.S.
market.
There you have it, Ten Great Reasons to attend TPE 2013.
Upon reflection, for me, it’s terrific to see and visit with
each of you, but lest I be disingenuous, it’s also wonderful
to get away from my mother-in-law.
Good selling…see you at TPE2013!
For more information about attending or exhibiting please
call 888-737-3976 or visit
www.tobaccoplusexpo.com
.