Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
18TOBACCOOUTLETBUSINESSNOVEMBERDECEMBER2011NEWSTRENDSNOVEMBERDECEMBER2011JoyadeNicaraguaS.A.JDNhasap-pointedJosBlancoformerlyadirectorofLaAuroraCigarsasseniorvicepres-ident.Blancobrings29yearsofmarket-ingpublicrelationsandtobacco-blend-ingexperiencetotherole.Hewillberesponsibleforoverallbrandandblenddevelopmentandwillbereportingdi-rectlytoitsownerDr.AlejandroMarti-nezCuencaandthecompanyx19sboardofdirectors.WorkingcloselywithDrewEstatethecompanyx19sU.S.distributorandthecompanyx19sworldwidepartnersBlancowillalsoberesponsibleforinter-actingwiththepublic.Hewillberelo-catingfromtheDominicanRepublictoNicaraguatofulllhisduties.x1cJoiningJoyadeNicaraguaallowsmetodowhatIloveandfeelpassionforworkingwithtobaccox1dsaidBlan-coage61whostartedhiscareerinthecigarworldsortingtobaccofromhisfatherx19sfarmandbeganregularlysmokingcigarsattheageof16.x1cJoyadeNicaraguaisinmyopinionanhonor-ablecompanywithstrongtraditionandhistorywhichIvaluehighly.Further-moreitwillbeagreathonortoworkwithmydearfriendDr.AlejandroMar-tinezCuenca.InthiscompanyIvisual-izegrowthcreativityandoverallgreatpotential.x1dCuencainturnexpressedenthu-siasmabouttheexperienceandskillsBlancowillbringtothecompany.x1cJoswillbringnewbloodandfreshideasthatwillallowustoexpandourlinesofproduction.Hisexperienceinblend-ingandmarketingwillcomplementourowneffortsandwillundoubtedlyresultinagreatcontributiontothedevelop-mentandgrowthofJoyadeNicaraguainboththeU.S.andworldwidemar-kets.x1dx1cIhavealwaysrespectedJosx1dsaidSteveSakapresidentofDrewEstatecommentingonBlancox19sappointment.x1cHeisoneofthefewguysinourbusi-nesswhowilltellyouwhathereallythinks.IlikethatinanindividualplusheisascrazyaboutcigarsandtobaccoasIam.HeisatotalcigargeeksoIamreallylookingforwardtohavingtheop-portunitytoworkwithhimtogrowtheloveforJoyadeNicaragua.Heisgoingtobeagreatt.x1dx1cYeahyeahyeahsureheknowsallaboutcigarsx1daddedJonathanDrewownerandco-founderofDrewEstatecommentingviaaniPhonevideo.x1cButthethingIlikebestaboutBlancoishisaccent.SometimesitisDominicansometimesitisBronxbutitisneveroneofthoseDominican-Bronxac-cents.x1dJosBlancoJoinsJoyadeNicaraguaBlancowilloverseebrandandblenddevelopment.AcoalitioninMissourihasledforaballotinitiativeseekingtoraisethestatex19sciga-retteexcisetaxto97cents.Behindtheef-fortaretheAmericanCancerSocietyandacoalitionofhealtheducationandbusi-nessgroupswhichwillhavetocollectmorethan90000petitionsignaturesbyMay2012togetthemeasureontheballotfortheNovember2012generalelection.WhiletheAmericanCancerSocietyclaimstheincreasewouldraiseabout308millioncriticsnotethattaxhikesgenerallysendsmokersoverstatebor-dersandtotheInternettopurchaseciga-rettes.MissouriCoalitionSeekstoQuintupleCigTaxThestatex19s17-cents-per-packtaxwouldjumpto97cents.Dr.AlejandroMartinezCuencaandJoseBlanco