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64TOBACCOOUTLETBUSINESSNOVEMBERDECEMBER2011ReadytoRallyReadytoRallyrallyingpointbecauseiftheydonx19tthoseshopsaregoingaway.x1dStep4poSitioncigarbuSineSSaSthefirStLineofpubLicreLationS.Ofallthetobaccoconsumersegmentsx1cCigarsmokersandpipesmokershaveastylistedgex1dmaintainsCaldaraandthereforex1cwillprobablybeourrstlineofpublicrelationsx1dinwhathehopesfortheindustryx19ssakewillbenear-futurerallying.Delmanagreesmain-tainingthatofalltheconsumersoftobaccoproductsx1cIwouldplacethepremium-cigarsmokerasthemostvigilant.x1dHegoesontoexplainthatwhiletheconsumptionofcigaretteshasdeclinedinthelastseveralyearsandconsumerswouldneverstandupfortheirrightstheconsumptionofcigarshasgrown.Fromapublicrelationsstandpointx1cIntheabsenceofinhalingsmokethereisnorealgooddataouttherethatsaysholdingcigarsmokeinyourmouthisbadforyoux14otherthansomequestionabledatapointingtotongue-relatedissuesx1dherelays.x1cAndpremium-cigarsmokersorlarge-cigarsmokersdonotsmokeveryfrequentlyitisnotamassproductconsumedbyamasssociety.Itisax18relaxandenjoyx19experiencedonebyconsumerswhoarepreparedtostandupfortheirrighttochoosewhattheylike.x1dAndsobecausecigarsareviewedbymostasbeingmorex1csocialx1dinnaturex1cItx19seasierpoliticallytosellthemessagethatthecigarsegmentneedstobetreateddierentlythantobaccoasawholex1doersGlynnLoopeexecutivedirectorofCigarRightsofAmericaCRA.Step5inviteLegiSLatorSintoeStabLiShedtobaccoandcigarShopStoappeaLtotheirbuSineSSSenSe.Loopebelievesthecigarindustryneedstobemoreeectiveingettingitssmall-businessentrepreneurshipmessageacrosstolegislatorsx14thatismakethemmoreawareofx1ctherolemanycigarshopshaveinthecommunityfabricx1dhesays.Helikenstheestablishedcommunitytobacconisttox1cthemodern-dayversionofbarbershopsandhaberdasheriesonMainStreet.Soweneedtodoabetterjobofmakingthelocaltobacconistpartoftheinstitutionalframeworkofthesecommunities.x1dRecentlytheCRAbroughtinalocalcongressmantoanareacigarshoponeSaturdaymorningforx1cpoliticsandcoeex1dx14andtolethimx1cusetheshopandknowhowourfolkswerethinkingx1dLoopeexplains.x1cHelearnedaboutcigarsourbusinessandthethreatstoourbusiness.x1dHedigestedthedayx19seventsandlatersignedontoataxcutbillforcigars.x1cTisiswhatneedstobehappeningalloverthecountryx1daddsLoope.NewYorkAssemblywomanMichelleSchimelisanadvocateforsmall-businesstobaccoshopsandasponsorofthetaxcutbillinNewYorkforcigarswhoaccordingtoLooperecentlystatedthattheissueisnotabouttobaccobutaboutanotheremptybuildingonMainStreetAmerica.x1cTisisafabulousstatementforourindustryperhapsthebestIx19veheardinalongtimeandfromafemaleDemocratnonsmokerx1dsaysLoope.SchimelalsopointedoutatanOctoberlegislativebreakfastthatthefeelinginNewYorkx19scapitalisthatifsmokeshopsaresuccessfulandyoutaxthemtaxthemsomemore.AsaresultshecontinuedtheyarebeingforcedoutandbeingdriventotheInternet.Apparentlyshex19sonewhogetsitbuttheindustryneedstochannelmorelikeher.TOB