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60TOBACCOOUTLETBUSINESSNOVEMBERDECEMBER2011substancex1ddeclaredCaldara.x1cButassoonasyouembraceyourx18victimhoodx19youwillwin.x1dHefurtherurgedretailattendeestox1crememberyoux19resellingaweebitoflibertyx1dandx1ctosellitwithgusto.x1dMorerecentlyCaldaraelaboratedonhisideasforTobaccoOutletBusinessexplainingthatx1canorganizedminorityismoree-ectivethanadisorganizedmajorityx14andthatx19swhatneedstohappenwithsmokers.x1dHeurgestheindustrytothinkofitintermsofax1cmega-shiftinattitudex1dandhavingasenseofx1csmokerx19spridex1dx14thatisthosewhochoosetosmokeneedtogettheirmessageacrossasx1cIunderstandtherisksthisismylifestylethisisAmericahowthehelldareyouusethepowerofgovernmenttodiscriminateagainstmeandseparatemefrommychosenpursuitofhappinessx1dhesuggests.HeprovidesexampleswherethistypeofattitudecoupledwithintelligentrallyinghasworkedwellforminoritygroupsInCaldarax19sstateofColoradomotorcyclistscertainlyaminorityonroadsandhighwaysfoughtandwontheirrighttonothavetowearhelmetswhileridingwhichCaldarapointsoutiscounterintuitivetostateseatbeltlaws.Hisevenmorewidespreadexamplegoestothehomosexualrightsgroupsacrossthecountrywhichhavebeengainingacceptanceandfreedomssuchastolegallymarryfortheircommunityoverthelastfewdecades.Hebelievesthereissomethingtobelearnedfromthem.x1cHereisagroupthatx19sonlyabout3percentofthepopulationgarneringthatmuchacceptancefortheirlifestylewhichavastmajorityofpeoplepreviouslyfoundrepugnantimmoralhoweveryouwanttoputitandyetsmokersnowabout20percentofthepopulationhavealifestylethatisnottoleratedintheslightestandpunishedbyoutlandishtaxesx14howisthissox1dCaldaraasksrhetorically.x1cItx19sbecausesmokersdonx19tseethemselvesasavictimsgroupwhereashomosexualscametogetherandstartedtoidentifythemselvesasthosewhodidnx19twanttobeforcedintheclosetanymore.x1dStep1LetgoofShame.Caldarawhoadmitshex19sneitherasmokernoronewho6ghtsforthehomosexualcommunitybutratherastrongproponentofdiversitysayssmokersasa6rststepneedtobegintoseeax1cbondx1damongtheirchosenlifestylesusingtheircollectivestrengthtowalktallerandletgoofshame.x1cI6ndasageneralcharacteristicsmokersareself-loathingandembarrassedabouttheirlifestylethereisnopridethereismostlyshamex1dstatesCaldara.Heunderstandsthattherearethosewhowanttoquitbutforthosewhodonx19twanttostopsmokingx1cTeyshouldviewtheirlifestyleasachoiceandstandupforthemselvesnotbeembarrassedbyitx1dheadds.Fromhisperspectivetheattitudeshouldbex1cWeneedtocelebratethisperkofadulthoodcalledsmokingandweneedtodoitinawaythatisnotshamefulbecausewex19rehereandwex19restaying.x1dAndthatshameshouldbereplacedwithmoreindustryspokespersonssuggestsJosephBastpresidentofTeHeartlandInstituteanonpro6tfree-marketthinktankbasedinChicago.LikeCaldaraBastisanonsmokerwhodefendstherightsofsmokers.x1cTemainreasonIthinkthisisimportantisthequestionofindividualfreedomx1dhetellsTOB.x1cTeideathatyoucantaxwithoutlimitpeopleusingReadytoRallyReadytoRally