78 TOBACCO BUSINESS | MAY / JUNE | 22 It should come as no surprise to anyone who has been keeping up with the news that regulations imposed on flavored e-liquid products have affected the entire vapor and e-cigarette industries, Bantam included. Increasing regulations, however, have always been on the radar for those at Bantamand are worked into both its short-term and long-term business strategy. “We have been anticipating and planning for potential regulations since entering the category,” said Dillon. “Our team has worked diligently to implement the processes and PMTA submissions needed to remain compliant and stay on the market long term.” One recent obstacle brought on by new regulations was the ban imposed on shipping vapor products using the United States Postal Service (USPS). Recently, Bantamwas granted an exception that allowed it to ship its e-liquid products to select vape retailers and distributors throughout the U.S. “The ability to offer USPS as an alternative shipping channel provides our business-to-business customers with increased purchase order flexibility and decreased shipping timelines and costs,” Dillon said. Creating high-quality e-liquid and nicotine salt products is important to Bantam, but they are also aware that their success depends onhowsuccessful its retail and distribution partners are. WhyTrustBantam? Bantamworks with a number of trusted retailers and distributors that share in its value of compliance. Any business that carries or distributes Bantam’s products is required to provide applicable state and federal permits and licenses, as well as other compliance documents. Those with retail stores must age-gate at the door in addition to at the time of sale, and any online sales must also follow strict age-gating compliance mechanisms. Bantam also makes an effort to understand the business model and goals of its retail customers and works with them to help them become successful. First, Bantam knows that its retail partners want a relationship with them based on trust. This is achieved through offering products that are backed by science and that undergo rigid testing and analysis. Bantam also knows that retailers are seeking products that offer competitive margins that will meet the demands and needs of its consumers. The trust factor comes into play with Bantam doing its part to be in compliance with current regulations and to adjust as new regulations are introduced. So far, Bantam has not been subject to any negative action from the U.S. Food and Drug Administration as part of its PMTA review process. At the time of writing this piece, Bantam’s applications are still reportedly undergoing scientific review. The company also highlights its recent exemption to the USPS shipping ban, which will allow Bantam to ship its e-liquid products to select vape retailers and distributors located in the U.S. Dillon shared that his company is committed to adding retailers and distributors to the list of those that the company will be able to ship to using the USPS, amove that will help keep Bantamproducts in stock and available wherever they are sold. While the vapor industry undergoes a massive change due to the ongoing PMTA process, Bantam isn’t worried about the future. To them, the PMTA process will differentiate the different businesses within the vapor and e-cigarette industry and separate those that are serious about providing high-quality, compliant products from those that are more concerned about making a profit from a product category that continues to grow. “We remain confident in the products included in our PMTA submission, and we look forward to those products being enjoyed by adult consumers for years to come,” said Dillon. Trust is an important quality to have in life, and it’s one that Bantam has put at the center of its business. From the care and consideration given to the manufacturing process to making the investments and changes to its business to remain in compliance, Bantam Vape has a strong and clear message for the retailers and distributors looking for e-liquids that their customers will love: When you buy Bantam Vape’s products, you’re buying from a company whose products and service you can trust. TB Bantam Vape has always planned for regulations while building its business, and the company has submitted PMTAs for its products, hoping the measures it has taken to be in compliance help to instill confidence in its business and products from retailers and consumers alike.
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