10 TOBACCO BUSINESS | MAY / JUNE | 22 COLUMNS TPE 80 88 MAY / J UNE 2 0 2 2 22 | THE ESSENTIAL GUIDE TO WRITING PRESS RELEASES How do you write a press release that’s going to get you and your company the attention it needs? Two marketing experts provide an easy-to-follow guide to writing effective press releases. 26 | A SALES CRASH COURSE Want to become better at sales? Gurkha’s Juan Lopez shares his tips for how to qualify leads, generate interest after a sale and the secret to closing more sales. 30 | SYNTHETIC NICOTINE PRODUCTS: WHAT HAPPENS NOW? Now that the FDA has been granted the authority to regulate synthetic nicotine, what do manufacturers and retailers of these products need to know and do in response? 76 | THE TRUST FACTOR While the vapor industry continues to be reshaped by regulations, Bantam Vape continues to focus on bringing high-quality e-liquids to the market that its customers can trust. 80 | THINK BIG, ACT SMALL, FAIL FAST, TEACH Las Vegas tobacconist Marcus Tinnell shares why building one’s network is a must for any retailer looking to grow his or her business. 88 | PROFITABLE TRICKS OF THE TRADE Operation: Cigars for Warriors’ Storm Boen shows the many ways tobacconists can make money and increase their store’s foot traffic by partnering with his charitable organization. 92 | ON YOUR SHELF Quesada Cigars celebrates Manolo Quesada’s 75th birthday with a special limited edition release. 96 | COMINGS AND GOINGS After 22 years at Scandinavian Tobacco Group, Rick Rodriguez is saying goodbye to CAO and the cigar industry. STARTUP ASSOCIATIONS ALTERNATIVE TOBACCONIST 14 | FROM A WOMAN’S POINT OF VIEW Are things getting better, worse or is it much of the same for women in the cigar industry? Cigar-smoking women tackle this and other big retail and manufacturer questions. 28 | A RECORD YEAR FOR CIGARS 2021 was the best year ever for premium cigars. Find out how many cigars were imported into the U.S. last year but why the pandemic’s “cigar boom” may be near an end. 92
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