Tobacco Business

[ 22 ] TOBACCO BUSINESS [ MAY / JUNE | 21 ] Many questions have been asked about the show’s smoking policy as it applies to the actual trade show floor. Can you explain what TPE21’s smoking policy is and where attendees will and will not be allowed to smoke? We have a designated area that will be clearly indicated on site, and we are providing details in our communications with attendees, exhibitors and everyone else. We’re also hap- py to report that exhibitors and attendees can smoke in their booths as long as they do so safely and while adhering to social distancing requirements. A lot of businesses and even events have pivoted to vir- tual versions of their events to engage with their audi- ences and customers. What virtual tools, resources and offerings is TPE offering exhibitors and attendees? This year for TPE21, we are excited to launch our brand new app, IGNITE by TMG. We wanted to create an online envi- ronment where tobacco, vapor, and alternative buyers and sellers could do business 24/7. As a complement to the annual, in-person TPE events, IGNITE by TMG will offer year-round indus- try education, manufacturer and product showcases, virtual events, matchmaking and more! IGNITE access is free for all registered TPE attendees and exhibitors. The opening night industry party was a highlight of TPE20. Will there be an opening night party this year and if so, what will that be like? TPE’s Industry Night Party will be held outdoors at Drai’s Beachclub, the rooftop of the Cromwell Hotel, on May 12, 2021, from 6:30 p.m. to 9:30 p.m. The weather in May should be phenomenal, and the views of the strip and Bellagio fountains will be fantastic. We will be serving more incredible culinary delights, have full-service bars and entertainment. There will be shuttles to get those staying at the Sahara hotel to the party. Tell us about the host hotel. Will all of the famil- iar areas, amenities and features of the hotel, including the bar area, be open May 12-14, 2021? The bars at the host hotel and casino floor will be open. Due to last year’s shutdown creating delays in the sched- ule, some of the restaurants will still be under construc- tion in May but two of their three pools at the hotel will be open during our event. What is your message to those who are current- ly undecided about attending the show or those that may be hesitant about traveling right now. Why should they attend TPE? You do not want to miss out on this show. TPE21 has a great track record from past shows, and this one is going to be special as we get back to business. We’ve been away for a while now, but here we are, ready to grow our busi- nesses back in a big way. Be a part of something special. There is nothing like a face-to-face experience. This is an experience, not just an event, and we want all of our friends to be part of this. I want to share cigars, stories and laughs in person. Join us. TPE21’s COVID-19 safety plan can be reviewed at tpesafe.com . To register to attend TPE21, visit tobaccoplusexpo.com . TB This year’s Industry Party will be held at Drai’s Beachclub & Nightclub, located at The Cromwell. Shuttles will be provided for TPE attendees and exhibitors at the host hotel, the Sahara Las Vegas. Ellie Hansen, Trade Show Director, Tobacco Media Group