Tobacco Business

[ 10 ] TOBACCO BUSINESS [ MAY / JUNE | 21 ] STARTUP TECHNOLOGY 26 | IMPROVING SALES Does your business accept credit cards? US Merchant Services offers credit card processing services that could help your business save money among many other perks. MARKETING 28 | MAKING THE BRAND Margaret Caldwell, founder of Caldwell Botanicals, dis- cusses how she crafted her unique brand and suggests moves that other entrepre- neurs can take to make their products stand out. SALES 30 | LEVEL UP YOUR NEXT EVENT Award-winning tobacconist Paul Copeland shares tips and tricks for making your next event a memorable and exceptional experience. 38 PAGE CONTENT 16 PAGE 82 PAGE 50 PAGE ON THE COVER: DYLAN AUSTIN PHOTO BY DIRK SHADD LEGISLATION 34 | CIGARETTE CORRECTIVE STATEMENTS LITIGATION The National Association of Tobacco Outlets examines the U.S. Department of Justice’s new point-of-sale sign proposal for cigarette corrective statements. 36 | REMOVING BARRIERS FOR ONLINE RETAILERS Cigar Rights of America details its work to help online tobacco retailers navigate the complex regulatory environment. FEATURES 16 | TPE21: YOUR QUESTIONS ANSWERED As TPE21 prepares to take over Las Vegas in May, TMG’s trade show director and the Las Vegas Convention Cen- ter’s chief operating officer tell you what to expect and how you can get the most out of this year’s show. 38| AGENT OF CHANGE Davidoff of Americas’ presi- dent Dylan Austin shares the entrepreneurial journey that’s taken him to the top of one of the industry’s largest pre- mium cigar manufacturers. Find out how he’s learned to transform his company and team as well as how you can make the best of changes impacting your business. 50 | FORGING A NEW PATH This year, Scandinavian Tobacco Group revealed it had launched a new national distribution company. Find out how The Forged Cigar Company will help the com- pany come closer to achiev- ing its goal of becoming a leader in the U.S.’s premium handmade cigar category. 60 | INNOVATIVELY DRIVEN NIIN, a new nicotine pouch brand, is setting out to turn the nicotine market on its head with the help of tobacco- free, synthetic nicotine. 70 | FINDING SOLUTIONS FOR VAPOR CONSUMERS Brightfield Group offers a glimpse into what consumers are looking for when it comes to vapor products in 2021. 72 | LUXURY REDEFINED As S.T. Dupont’s new distribution partner, Coles of London reveals its plans to grow the luxury French accessory brand’s presence in America. TOBACCONIST 82 | MAKING THE CONNECTION Industrial Cigar Co. has be- come one of Texas’ leading tobacconists thanks to the Frakes family and their focus on building a business that brings people together. 92 | THE PROFITABLE BUSINESS OF PIPES Pipes may be a tried and tested category, but they still offer big profit potential for retailers. Tobacconist Uni- versity provides insights into pipes and offers tips for how to leverage them for retail. 100 | CIGARS FOR WARRIORS’ NEW COLLABORATIONS Operation: Cigars for War- riors shares details on two new collaborations that will benefit deployed U.S. troops. 106 | ON YOUR SHELF Find out which premium tobacco, CBD and alternative products to look for at this year’s Tobacco Plus Expo trade show.