Basic HTML Version
92
TOBACCO OUTLET BUSINESS
MAY/JUNE 2012
PRODUCT PROFILE
Carnero Now Available
in Cameroon
In late 2011, JM Tobacco, Inc., announced its first entry into the all
long-filler, handmade boutique premium cigar market with “Carnero,”
containing full-bodied Corojo and surprisinglymedium-full Connecticut
Shade wrappers. Company president Anto Mahroukian describes
it as “being all about strength.” “Carnero” is Spanish for the tough,
formidable mountain ram, which embodies the brawny Carnero cigar.
“Many of the first orders for Carnero at the Tobacco Plus Expo 2012
came from JM’s reputation with its retailers. We earned that reputation
over 12 years of making top-quality, value-priced JM’s Dominican
brand cigars.”
Before JM received its first post-TPE shipment of production
Carneros, retailers and consumers began asking Mahroukian for an
even more powerful Carnero to meet an increasing demand for very
large and potent cigars. The problem lay in finding a tobacco that
wasn’t only strong, like too many today, but that was also very flavorful.
The tobacco mentioned most often was African Cameroon, known not
only for its strength, but also for its abundant flavor, combined with an
appealing warm hue. Mahroukian confirmed its availability with the leaf
processer, and the green light was on.
The newly created Carnero Cameroon, like the original Corojo and
Connecticut Shade Carneros, comes in four classic Cuban shapes:
6”x44, 5.5”x50, 6.75”x50, and 6”x52 (Belicoso).
LiketheCorojoandConnecticutpresentations, theCarneroCameroon
comes in a heavy cardboard, Cuban-style “dress-up” box, individually
protected in cellophane. The box art is the company’s forceful ram’s-
head logo. At a $5 to $6 suggested retail price range, these boutique
cigars are reasonably priced. “Carnero, in all three wrappers, is tailored
to veteran smokers who want the perfect complement to a steak
dinner, red wine and maybe spirits,” states Mahroukian. JM Tobacco
Company, 888-377-2667, www.jmtobacco.com
Djarum Display Debut
Kretek International has released a new
DjarumNatural Leaf Wood Tip Cigar counter
display designed for c-stores and smoke
shops. The display holds six 25-count
upright boxes within a minimal footprint
and features prominent Djarum logos and
graphics for better visibility behind the
register.
Djarum Natural Leaf Wood Tip Cigars
are available in four distinct clove blends:
Classic, Cherry, Vanilla and Rum. The single
sticks are competitively priced and are
individually double-sealed for freshness.
The display can be re-filled with open
stock 25-count upright cartons. Kretek
International, Moorpark CA, www.kretek.
com, 800-358-8100, salesinfo@kretek.com