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Departments
Publisher’s Letter. ............................................ 4
The “Happiness Quotient”
Trade Talk...................................................... 20
Tobacco Advertising Rights Persevere
TMA Reports.................................................. 22
Excerpts from News Bulletins
Category Manager........................................... 32
Cigarettes in 2012
Pipe In Hand.................................................. 34
OTC Pipe Tobacco Still on Top
Product Profile. .............................................. 84
A guide to new and popular outlet products
INSIDE
THIS ISSUE
Trench Marketing: Room to Grow, page 78
Highlights from the Procigar Festival 2012, page 56
Cigar Sense: Write Your Congressman!, page 34
INDUSTRY UPDATES
News & Trends............................................... 12
Ad ban defeat, Camel snus rollout, new leadership at Villiger,
and more.
CIGAR SENSE
Write Your Congressman!...............................34
Do you think premium cigars should be exempt from FDA regulation?
Find out how you can help make it happen.
FEATURES
The Good, The Bad, and the Ugly .................. 44
Public health “cowboys” continue to take potshots at
Tobacco Harm Reduction—but the burgeoning industry is standing
its ground with fierce support and, slowly, some victories.
Highlights from the Procigar Festival 2012.....56
More than 300 guests from over 20 countries enjoyed the festivities
at the fifth annual Procigar Festival in Santiago, Dominican Republic.
IPCPR Insights. .............................................. 70
Bill Spann, CEO of the International Premium Cigar & Pipe Retailers
Association, on how you can help the industry survive.
Trench Marketing: Room to Grow.................. 78
The Cigar Room wins loyal customers with a convivial environment
and a calendar packed with festive events.