Tobacco Business

[ 60 ] TOBACCO BUSINESS [ MARCH / APRIL | 21 ] The different types of markets the company operates in, especially that of cannabis, are also going through many changes and evolutions, forcing Humi-Smart to be introspective in an attempt to proactively offer customers what they want and need. As an example of this, Humi-Smart is currently working on accessories targeting the tobacco and cannabis industries: packet holders, humidors, custom-designed cigar tubes, stash kits and cannabis jars. “We don’t want to be a one-trick pony,” Berken explains. “We truly want to be the very best partner for all of our valued customers and their humidity control needs.” Berken believes Humi-Smart has built an excellent foundation over the past three years. So far, Humi-Smart’s team has developed a product that is available worldwide and has found a home in multiple product categories. With a team now in place to oversee the company’s management, development, manufacturing, marketing and sales, Berken believes Humi-Smart is well-positioned to continue to grow and make its impact on the humidity control market. True North Humi-Smart’s plan for staying competitive comes down to remembering why the business was started to begin with: to fill a need in the market for a different and better option in humidity control. Remembering their own experiences as customers in need of a product and a solution to a problem continues to steer the company forward today. “Every day, we remember why we were driven to say, ‘Let’s create our own solution,’” Berken says. “If we keep that memory fresh in our minds and it helps drive the decisions we make every day in every way, we will become the market leader very quickly. We call it the philosophy of true north—each person’s job, each decision, each thought, each action needs to keep our Humi-Smart family on course and moving forward to attain our goal of being different and better. If all team members are pointing ‘true north,’ we know for certain that Humi-Smart will be the best!” Berken’s advice to other entrepreneurs that are competing in already established markets is simple: Be different. That simple advice must be applied in practice as well as taken on as a mindset. Berken believes that the world has enough “me too” products and not enough unique products with distinctive features and benefits. That’s why Humi-Smart was developed and created to stand out the moment it was released onto the market. The Humi-Smart team continues to build on the two-way humidity control market by striving to be eco-friendly in addition to being effective and accurate, one pack at a time. TB Every day, we remember why we were driven to say, ‘Let’s create our own solution,’ —Brian Berken All-natural Plant-based Cannot leak or spill  100% biodegradable No corrosive salts  Wide range of RH%  Several different sizes and weights Will not change the aroma and/or flavor Incredibly stable WHAT MAKES HUMI-SMART D I F F E R E N T ?