Tobacco Business

[ 44 ] TOBACCO BUSINESS [ MARCH / APRIL | 21 ] “It’s exciting for me to be out here engaging with my old friends and meeting new friends,” he says. “This is what I love. It’s what I’ve always loved. I love people, and I love telling the story. I love listening to a story as well. It’s just wonderful to be back out here.” Pegg, who is a self-professed num- bers guy, is already looking at the trajectory ahead of All Saints Cigars and sees big things for the brand go- ing forward. According to Pegg, All Saints Cigars is growing every month and is also finding a home among the right retailers. Despite a few hiccups he’s had to work around, such as the global COVID-19 pandemic, Pegg and his business partners are excited about what they’ve accomplished so far and whatever is ahead for the brand. “When we made this commitment, one of the things that I said was that if we were going to do this thing full time that we had to be prepared for these hiccups,” he says. “We want to bring things on to market when they’re ready and when the consumer wants them, so it’s a juggling act right now.” Pegg is well aware of the many challenges that come with owning a business and building a brand in a competitive market such as the cigar industry, but he’s ready to face whatever comes his way. Pegg’s peers had commented on his big return to the industry, with many asking why he decided to come back after having made a clean exit. For Pegg, All Saints Cigars is his future and his family’s future—he wouldn’t take a risk on a business if he didn’t believe in it. Pegg expects to grind 12-14 hours a day, and he expects headaches and bumpy roads, but he also expects All Saints Cigars to be here for a long time to come. Pegg is going all in on All Saints Cigars—and fully expects to win big. TB this is what I love. It’s what I’ve always loved. I love people, and I love telling the story. I love listening to a story as well. It’s just wonderful to be back out here. —micky Pegg