Publisher’s Letter....................................................................... 4
Are You Ready for Vapor World Expo?
News & Trends......................................................................... 12
Big Tobacco advances on e-cigs, CVS drops tobacco, and more
TMA Report............................................................................. 20
Breaking news from the TMA
Pipe In Hand........................................................................... 36
A Past of Pipes
Category Manager.................................................................... 38
Tobacco by the Numbers
Product Profile......................................................................... 84
A guide to new and popular outlet products
INSIDE
THIS ISSUE
Trench Marketing: Reading the Signs, page 76
Scalpel vs. Sledgehammer: Regulation...
and Other E-Cig Debates, page 46
TPC Expo Highlights, page 54
CIGAR SENSE
Mastering the Cigar Sale: 15 Top Tips
28
Two tobacco outlet retailers and two cigar retailers share their latest and
greatest to help you move more stogies.
FEATURES
COVER STORY
Scalpel vs. Sledgehammer:
Regulation…and Other E-Cig Debates
46
Will the FDA make fine-cut, or blasting regulations on electronic
cigarettes? Will “tanks” take over the market? The category is heating up
with these and other debates as experts weigh in from varying angles.
Electric Alley: Rest Insured
42
Product liability insurance is a must for wholesalers and retailers
who want to get in front of potentially devastating e-cig quality
issues—real and fabricated.
Tobacco Plus Convenience Expo Highlights 54
Formerly known as TPE, the TPC Expo wowed attendees with
exciting educational seminars and a bustling trade show floor.
Electrifying S&M Brands
62
Building on its success with LEX12, this Virginia company is
venturing into electronic tobacco products and the cigarillo market.
C-Store Corner:
Tobacco Categories Vying for C-Store Share 70
With cigarette sales continuing to slip, where will retailers turn?
Trench Marketing: Reading the Signs
76
Jessica Curnett came to the business by chance, but she deftly
turned J.C. Tobacco Mart into a raging success by keeping RYO
on the top of her customers’ minds.
Cigar Sense: Mastering the Cigar Sale:
15 Top Tips, page 28
