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18TOBACCOOUTLETBUSINESSMARCHAPRIL2009NEWSTRENDSMARCHAPRIL2009KarenSmithAnativeoNorthCarolinaKarenSmithgrewupintobaccocountry.x1cMymomevenx18barnedtobaccox19growingupx1dsaysSmithreerringtotheprocessopackagingtobaccoorcuringinabarn.x1cTodayIliverightnexttoandacrossthestreetromtobaccox1elds.Theysurroundmex1dSmithwhojoinedTMGInternationalasmanageroproductionanddesigninJanuarygraduatedwithhonorsromSmithx1eldNorthCarolina-basedJohnstonCommunityCollegewithanassociatex19sdegreeincommercialartandadvertisingdesign.ShejoinedaninternationalmagazinepublisherinRaleighN.C.asaproductionassociateandwassoonpromotedtothepositionoartdirectorandthentothepostoproductionmanager.Duringhertenuresheworkedonmanyothecompanyx19swide-rangingtitlesincludingCarolinaFairwaysTobacconistPipesandTobaccosNationalFireRescueTobaccoReporterEnglishandChinese-editionsEFPEmergencyFirePoliceandTobaccoFarmQuarterly.x1cIredesignedmostothesemagazineswhileworkingthereastheyneededareshnewlookx1dsaysSmithwhosedesignshavebeennominatedorTabbieawardswhichrecognizeworldwideexcellenceintradeassociationandbusinessmagazines.x1cIalsohadtheopportunitytodesignpieceseaturingcelebritiessuchasKennyChesneyTedShackelordandSeanAstinaswellastoworkonamagazinethatwastranslatedintoChineseeachmonth.x1dInadditiontoherull-timeworkSmithregularlytookondesignprojectsonareelancebasis.x1cMyavoritewasthephotorestorationworkonsomearchivedimagesothecastox18TheAndyGriithShowx19thatappearedinacoee-tablebooktitledMayberryMemoriesx1dshesays.x1cMyhusbanddaughterandIareallbigansotheshowsothiswasanexcitingprojectorme.x1dIn2007shelaunchedherownventureKRSDigitalDesignswhichocusedonthedesignandlayoutopublicationsromcovertocover.InadditiontopublicationssuchasNeighborhoodWellnessTheInternationalAssociationofLaryngectomeesandMainStreetshedesignedlogosboothdisplaysbillboardsmusicCDjacketsandbrochuresorawiderangeoclientsincludingrestaurantsorwhichshedidull-scalegraphicdesignandimageconsulting.InhernewroleasmanageroproductionanddesignSmithwillbedesigningandpaginatingTobaccoOutletBusinessmagazineaswellasoverseeingtheprepressandprintingprocesses.Smithwhoismarriedandhasa5-year-olddaughterisexpectinghersecondchildinApril.Sheandherdaughterenjoypaintingtogetherx14creativityfowsthroughtheamily.LisaWhittingtonLisaWhittingtonbeganherpublishingcareerasaneditorialassistantatHarcourtBraceJovanovichTradeBooksinSanDiegointhe1980s.AtHBJsheworkedx1rstinChildrenx19sBookscreatingreissuesosuchclassicsasP.L.Traversx19MaryPoppinsandCarlSandburgx19sAbeLincolnGrowsUpandtheninAdultTradeBooksinacquisitionsandediting.ItwaswhileworkingatHBJthatsheearnedhercertix1cateincopyeditingatU.C.SanDiegowhereshehadalsoearnedherbachelorx19sdegreeinurbanstudiesandplanning.AtershemovedtoNorthCarolinaintheearly1990ssheworkedx1rstasareelancecopyeditorandprooreaderorseveralregionalpublishersandthenasascriptandcontinuitysupervisororeaturemovieproductionsbeingshotinNorthCarolinaVirginiaandSouthCarolina.ShethenacceptedastacopyeditorpositionorSpecializedCommunicationsamagazinepublisherbasedinRaleighN.C.ThereshecopyeditedsuchbusinesstradejournalsasTobacconistPipesandTobaccosTobaccoReporterTheBurleyTobaccoFarmerThePeanutFarmerandCarolinaFairways.AterrelocatingtoSeattlein2004withherhusbandPetersheworkedasanewsdeskcopyeditorortheSeattlePost-Intelligencernewspapereditingbusinessandx1nancestories.Sheandherhusbanddecidedin2007tomakethemovebacktoNorthCarolinatobeclosertoherparentswhohadretiredtoRaleighnearwhereherathergrewuponatobaccoarm.Lisaandherhusbandarenowullyenjoyingsmall-townlieontheirlandinMebaneN.C.whileLisacontinueshercopyeditingcareerwithTobaccoOutletBusinessmagazine.