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70TOBACCOOUTLETBUSINESSMARCHAPRIL2009co-opadvertisingprogramsaswellasaavorablepricingstructurethatreallyhelptheretailertobesuccessulwhensellingourbrands.Oursalesorcewillalsoworkwithretail-erstoprovidevaluablePOSmaterialsandtosetupin-storepromotionsandsellingevents.WhatnewproductsorpackaginghaveyouintroducedrecentlyWex19reexcitedaboutrecentintroductionsonboththepremi-umcigarsideaswellasthemachine-madeside.InpremiumcigarswerecentlyintroducedH.UpmannReserveMadurooutoourHonduranactoryandMontecristoReservaNegraromJoseSeijasintheDominicanRepublic.Botharereallywonderululler-bodiedMadurocigarsthatconsumersareloving.AlsowejustrecentlylaunchedMiDominicanaaDo-minicanpuromadeentirelyromDominicantobaccosx14an-othercigarbySeijas.FromHonduraswerecentlylaunchedTrinidadHabanaReservex14aantasticull-favoredsmokethathasbeenwellreceived.Onthemachine-madesidewex19reexcitedaboutPhilliesBlackMaxWineandMentholinacttheentirelineupoBlackMaxisreallyprovingtobepopular.Wex19realsointroducingBlackMaxwithabirchwoodtipwhichisveryexciting.OurHav-a-TampaJewelswoodtipisalreadyatopseller.WhatproductlinesdoyouplantoexpandinthenextsixmonthsWehaveseveralexcitingnewproductsincludingonewecanx19tannounceyetbecausewex19rex1nalizingtheprojectnow.Butitshouldbeavailableatthe2009IPCPRInternationalPremiumCigarPipeRetailersAssociationshowinAugust.Wex19llalsobelaunchingtwonewproductsoutoNicaraguax14thenewSigloandalinenamedFrankLlanezax14bothowhichwereblendedandmadeunderthecareulwatchoFrankLlanezahimselarealiconandmasteroourindustry.AlsoattheIPCPRwex19llintroducealimitedbrandthatwillcelebratethe75thanniversaryin2010oalegendarybrand.In2008youintroducedanumberofnewtobaccoblends.WhichhasbeenperformingbestintheoutletchannelAttheIPCPRshowlastsummerweintroducedanewlineohookahtobaccoundertheJewelsbrand.Thisproducthasbeenquitesuccessulandsaleshavearexceededourex-pectations.Thehistoryohookahtobaccoislongx14morethan500yearsx14butitswidespreadusageinthiscountryisrelativelyshortonlyreallybecomingasignix1cantactorintheindustrysince2002.Thegrowthospecialtyhookahbarsinthelastouryearshasbeenoneotheprimarydrivingorcesinin-creasingthevisibilityandpopularityohookahsmoking.OurproductJewelswasdevelopedwithhoneyasthebasecasingandistheonlyproductonthemarketthatcomespackedinre-sealablebagsandincludesreemouthtipsoruseonthehookah.Wemadeastrategicdecisiontouseonlythehighest-gradeleaandingredientsinJewelstodistinguishitromsomeothelower-qualityproductsthathavebeenimportedrecently.Theproductisanextremelysmoothsmokeasithasbeenwashedanddouble-cased.CurrentlyweoereightfavorsDoubleApplePeachStrawberryMixedFruitMixedBerriesHoneyMediter-raneanGrapeandBananaavailableeitherin50-grampouchesor500-gramcans.WhatisyourviewofthepotentialforthehookahmarketHookahtobaccoasacategoryhasbeengrowingatanan-nualrateo30to40percentormorethanouryearsnow