T O B A C C O B U S I N E S S . C O M 97 Do you want to make your cigar store or lounge a must-visit destination for tourists and travelers? Ramón Torres, owner of Las Vegas’ Luxe Cigar Boutique located within Harry Reid International Airport, offers the following three tips. 1. Define your business. While every retail store may want to become a tourist destination, that may not be possible. Know what role your store plays within the community before creating a marketing plan for your business. 2.Develop repeat customers. In order to gain repeat customers, you must form a relationship with each customer that comes into your store. Find out what your customers like and then listen to their needs and feedback before adjusting your inventory according to what you learn and hear from them. Look for commonality. Your customers’ preferences may have more in common than you think. 3.Change it up. You can’t become complacent—you must be active at all times. Know that different factors such as seasonal changes or current trends can affect and influence what your customers are searching for and that you may need to remerchandise or bring in new products to match the times. Keep track of what’s trending elsewhere and the products that are generating the most interest among consumers today. 3 WAYS TO TURN YOUR STORE INTO A TOURIST DESTINATION
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