76 TOBACCO BUSINESS | JULY / AUGUST | 22 humidors, who are taking care of their humidors. We want to put our product somewhere where we feel that it’s going to be well taken care of. When a consumer buys it, our cigar is at its best state. As for distributors, we’re working with about 35 across the world right now. We don’t look for people who are promising to sell the most amount of cigars or anything. We’re looking for people who are going to take care of the brand, who are going to give it the respect that we think it deserves. You know, people who we can trust. That’s the most important thing—somebody that’s going to take care of the brand with the same care that we have for it. Looking ahead, what can you share about what La Flor Dominicana has going on? We’ve got projects that we’ve beenworking on that are ready to go. It’s just a matter of whenwe’re in a comfortable position to put new things into production. The priority now is to produce what we need to produce because there are a lot of orders, and a lot of retail customers are expecting cigars from us, so we have to meet that need first. Once we’re in a better spot, we’ve got some good projects ready to go. TB La Flor Dominicana is releasing a new size of its award-winning Andalusian Bull—with a catch. The company announced that it would be releasing a slimmed-down 6 1/4 x 42 Lonsdale vitola of Andalusian Bull. The catch is that this will not be a release you’ll find on the store shelves of tobacconists. It will only be available to those that are lucky enough to acquire one of La Flor Dominicana’s Golden Bull non-fungible tokens (NFTs). “Personally, it’s my favorite cigar. There is just something special about the Lonsdale. I think it’s the most beautiful cigar size, and when combined with the Andalusian Bull blend there emerges an elegance and depth of flavor that is nothing short of spectacular,” stated Tony Gomez, vice president of La Flor Dominicana. An NFT is a non-fungible token issued for digital assets that gives the holder ownership and certain other perks. With the Golden Bull NFT, owners will be able to buy up to 70 Andalusian Bull Golden Bull cigars per month for as long as they own the NFT. Andalusian Bull Golden Bull cigars will come in 14-count boxes. Only seven Golden Bull NFTs will be sold. La Flor Dominicana is partnering with UREEQA, a digital validation company that helps creators protect, manage and monetize their creative work, to sell this NFT. The Golden Bull will be available for purchase through the UREEQA Marketplace this July. “La Flor Dominicana is an adventurous, creative brand entering uncharted territory with an NFT release that is historic and unprecedented in their industry. We’re happy that they’ve recognized we can offer them the ultimate protection and guidance for their highly anticipated release. This is the beginning of something big,” commented Shannon Powell, UREEQA’s chief marketing officer. La Flor Dominicana has guaranteed that only the owners of these seven NFTs will be able to purchase the Golden Bull. Owners of the NFTs will be able to resell the NFT in the future, and the rights and ability to purchase these cigars will be transferred to the new owner. LA FLOR DOMINICANA’S “BULL-ISH” ENTRY INTO NFTS La Flor Dominicana’s latest Andalusian Bull release, Golden Bull, is sold through the company’s first NFT.
RkJQdWJsaXNoZXIy MjgzMDM=