20 TOBACCO BUSINESS | JULY / AUGUST | 22 In addition to changing the trade show’s name, are there some other changes that exhibitors and retailers can expect at TPE23? In one word, they can expect more: more exhibitors, more categories, more products, more deals, more show floor, more buying attendees, more opportunities, and the potential for more revenue streams and profits. What can you share about themarketing or outreach plan to bringmore independent retailers to the show? We’re building this show to support the independent retailer, which helps our entire industry succeed as a whole. So, a big initiative for this year is to build awareness for the newly expanded TPE23 and why it’s a must-attend event. As part of these efforts, we are adding staff to specifically focus on attendee recruitment and experience and to helpwith their retention. Our registration opens up this fall, andwe’ll have some great early bird specials, so I encourage people to visit totalproductexpo.com to sign up for emails and make sure their spot is reserved. What do you hope attendeeswill get out of attendingTPE23? We hope our showattendees get their business done and are set up for success in 2023. Our goal is to make it easy for them to start their year strong by stocking up as much as possible in one place, getting great deals and finding exciting new products while they’re at it. We hope that TPE23 attendees will take advantage of our fun, energetic show setting to network with existing vendors and colleagues while establishing new relationships too. We also hope that our show attendees will take advantage of the opportunities to carry new products and find new revenue streams to complement their existing offerings. TPE has continued to grow year after year. Do you envision the show will continue to expand in the years to come? We’re lucky to be in an industry that’s constantly innovating with product and possibility. Our attendees come to the show to stock their stores with top sellers, but we are always looking for the next hot product or trend, which means there’s always a need for newness and growth. We plan to continue growing the show as the independent retailers’ needs continue to evolve and expand. In the past, TPE’s mantra has been “a fun place to do serious business.” What is themantra ormotto going into the 2023 show? TPE23 is a fun place to do more serious business. Year after year, our show attendees come to buy, and our exhibitors put their best foot forward with awesomeproducts to sell. It is a showwherebusiness gets done, but itwouldn’t be TPE without the fun factor. We’ll have more products and exhibitors for getting the work done during the day, andwe are lining up some exciting stuff for our industry party. With registration set to open this fall, could you offer a final pitch to Tobacco Business’ readers as to why TPE23 will be a must-attend trade show for them? TPE23 is going to be the destination for success. We’re helping the entire industry start the year with a bang, bringing together more people, products, categories, brands, deals and potential for profit, while making it easy for everyone to take advantage of these opportunities. Our goal is to make it easier than ever for independent retailers to discover and sell the products their customers crave. TPE23 will be held Feb. 22-24, 2023, at the Las Vegas Convention Center in Las Vegas, Nevada. Attendee registration will open in September 2022. For updates on the show and early bird offers, sign up to join the Total Product Expo (TPE) email list at totalproductexpo.com. Editor’s Note: Tobacco Media Group (TMG) is the owner and operator of the TPE trade showas well as the publisher of Tobacco Business magazine. TB TPE23 will feature an expanded show floor showcasing general merchandise, gifts, apparel, snacks, beverages and point-of-sale items in addition to tobacco, vapor and alternative products.
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