76
TOBACCO BUSINESS INTERNATIONAL
JULY/AUGUST 2014
C-STORE CORNER
a threat for c-store retailers, these new
shops are definitely on retailers’ radar
screens,” she said. What the future will
hold depends on factors ranging from
how the category is regulated and taxed
to future product innovations and how
vigorously the various retail channels
opt to pursue consumers devoted to
tank-style vaping. In the near term,
however, c-stores are reaping—and will
likely continue to reap—the rewards of
adopting this emerging category.”
The graphics on this page offer a look
at current market share trends.
TBI
Lorillard remains the
category leader in c-stores.
Volume Moves
to Alternative Retail Channels
Source: Wells Fargo
E-Vapor Market Size
$2.2B
E-Cigarettes
$1.4B
Vapors/Tanks/Mods
$800M
C-Store/
Traditional Retail
Channels
$700M
Tobacco Outlets
and
Vapor Shops
$700M
Online
$300M
Vape Shops
$500M
Online
$350M
Other
$350M*
Share Shakeout
Top 5 brands by c-store dollar market share
Lorillard blu
LOGIC
NJOY
RJR VUSE
ALTRIA MARK TEN
50%
40%
30%
20%
10%
0%
(+9.3 share point
gain yr/yr)
44%
22.2%
14%
2.7%
1.5%
Source: Nielsen Data
*Other non-tracked channels include
tobacco-only outlets and other e-cig
retail locations.
