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16TOBACCOOUTLETBUSINESSJULYAUGUST2010NEWSTRENDSJULYAUGUST2010AndtheWinnerIsTOBisproudtoannouncethewinnerofourEffectiveAdvertisingSurveycontest.AmyandAnthonyDavidofWestTerreHauteIndiana-basedValleySmokeShopwonTOBx19sannualEffec-tiveAdvertisingSurveycontest.Thecoupleowntwostoresbothwithdrive-inwindowsthatlureborder-jumpingcustomersfromneighboringIllinois.Inaddi-tiontosellingcigarettestheshopsdowellwithpre-miumhumidorcigarscoldsodaliveshbaitandsnacks.Morethan300retailersparticipatedinthesurveywitheachparticipantenteredautomaticallyinadraw-ingtowin100.ThankyouallforparticipatingTOBDebutsRedesignedWebSiteVisitwww.tobaccooutletbusiness.comforindustry-specicbreakingnews.TMGInternationalx14theholdingcompanyfortheTobaccoPlusExpoTobaccoOutletBusinessmagazineandtheTOBBytesin-dustrye-newsletterx14haslaunchedanotherimportantcommunicationtoolandresourcefortheindustry.TheTobaccoOutletBusi-nessWebsiteredesignlaunchedinMayandpromisestokeepretailersup-to-datewithindustry-specicnewsjustforthem.Thesitefoundatwww.tobaccooutlet-business.comservesastheonlinecompan-iontoTobaccoOutletBusinessmagazine.Thesitefeaturesindustry-specicbreakingnewscustomizedfortobaccoretailersandlinkstoWebresourcesthathelpthemstayontopofindustryregulationsretailtrendsandthebuzzaboutnewproducts.TMGIwillalsocontinuetodistributetheTOBBytese-newsletterwhichwillnowalsohighlightbreakingindustrynewsfea-turedontheWebsiteandprovidelinkstothosestories.x1cWereallywanttomakethisonlineinitiativeallaboutthisspecicnicheoftheretailindustryx1dsaysMattMullenWebeditor.x1cWex19llonlybepostinginformationthatspeakstotobaccoretailers.x1dTheTobaccoOutletBusinessWebsitealsofeaturesexcerptsofarticlesfromthemagazineandcommentingfunctionsthatpromoteconversationsamongindustrymembers.x1cThesitewasdesignedtobeeasytouseandinteractiveandtofosterasenseofcommunityx1dsaysMitchOstap-chukpresidentofMitchOSthedesignrmthatdesignedandbuiltthesite.x1cWewantedtogiveindustrymembersaplacetocom-mentonissuesthatareaffectingthemandseewhatothersintheindustryaresaying.x1dFurtherimprovementsandnewWeb-basedtoolsareinstoreasthestaffofTMGcontinuestobuildtherobustnessofthesite.x1cWex19reveryexcitedaboutthesitex19slaunchx1dsaysTMGPresidentEdOx19Connor.x1cGoingforwardwewantthistobeanewtoolfortheretailcommunityallowingthemtostayontopofissuesthatdriveatthehealthheartandpocketbookofwhatx19sim-portanttotheindustry.x1dThesitecanalsobereachedatwww.tobaccooutletbusinessonline.com.TimberWolfAnnouncesWinnersSweepstakeswinnerswillgetayearx19ssupplyofsnuff.EachweekthroughDec.17a2010TimberWolfYearofTobaccoSweep-stakeswinnerage21andabovewillberandomlyselectedtoreceiveayearx19sworthofTimberWolfMoistSnuff.Bypresstimeadozenrecipientshadal-readybeenidentiedRobertHicksofHarborOhioScottBlairofAugustaGa.CatherineKnittle-BogerofHol-leyN.Y.JoeFosterofJacksonTexasDarrinOlsonofSt.FrancisWis.JudyGagliardiofWarnerRobinsGa.RogerJesmeofCazaCalif.ThomasSchachtofDecaturAla.VictorCarananteofSt.JamesN.Y.RandyHartmanofColum-biaCityInd.GraceGilletteofRiver-viewFla.andJoyBennettofHarlin-genTexas.x1cOurpromotionalcampaignfor2010focusesonx18MenWhoLikeTobaccox19x1dsaysChrisLemmonbrandmanagerwhonotesthatthecontextcampaignispromotedwithdirectmailandPOSmaterials.x1cThatmeansourconsumersappreciatequalityvarietyandvaluewhichiswhatTimberWolfisallabout.x1dConsumerscanvisitwww.timber-wolfsnuff.comforachancetowintheweeklycontestwhichissponsoredbySwedishMatchmakersofRedManTimberWolfLonghornMacanudoPartagasCohibaBorkumRiffandothertobaccoproducts.