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14TOBACCOOUTLETBUSINESSJULYAUGUST2010NEWSTRENDSJULYAUGUST2010FinallyhepointedoutthattheFDAisworkingtoopenlinesofcommunicationwiththeindustry.x1cWhileweareanewpartofFDAwehavealreadyestablishedaSmallBusinessAssistanceOfceaCallCentertoeldquestionsandaWebsitethataddsnewinformationalmosteverydayx1dhesaid.x1cWex19veheldlisteningses-sionswithindustryrepresentativesdis-tributorsandothersandweareorga-nizingaseriesofmoderateddiscussionsthroughoutthecountryoverthenext18months.x1dWhileacknowledgingthepotentialforthedevelopmentofcontentiousre-lationshipsbetweentheFDAandmem-bersofthetobaccoindustryDeytonurgedattendeestoworkwithratherthanagainsttheFDA.x1cAsrepresenta-tivesofdifferentpartsofthetobaccoindustryyoueachfaceachoiceofwalk-ingoneoftwopathswithFDAx1dhesaid.x1dOnepathisconfrontationaltotrytoblockFDAateveryturninimplementingthislaw.TothoseonsuchapathIcanonlypointoutthatFDAregulationofto-baccoproductsistheresultofalawthatwaspassedoverwhelminglybyCon-gressandsignedbythepresident.ItisthelawandtheFDAhastheauthoritytobringadvisoryadministrativeorju-dicialactionsincludingforthosewhoignorethelawissuingwarninglettersseizuresinjunctionscivilmoneypen-altiesandcriminalprosecutions.AndFDAwillnothesitatetotakethesestepswhenwarrantedbythefacts.x1dButthereisanotherpathheadded.x1cIhopeyouwillseethevalueofhelpingFDAtounderstandthetobaccoindustryandthatyouwillparticipateintheregu-latoryprocessandthencomplywiththeFDAx19spoliciestoreducethedevastatingharmthattobaccocausesformillionsofAmericanfamilies.x1dRetailersandsmokersareadaptingtolabel-ingchangesthatwentintoeffectonJune22asaresultofU.S.FoodandDrugAd-ministrationregulation.Underthenewrulecigarettepacksnolongercanfeaturenamessuchasx1clightx1dx1cmildx1dx1cmediumx1dorx1clowx1dbecausesmokersmayinterpretsuchlabelsasindicatingtheproductsarelessharmfulthantheirfull-avorcounterparts.Cigarettemanufacturershavebeenadapt-ingproductstomeetthenewrequirementschangingbrandnamessuchasMarlboroLightstoMarlboroGoldandMarlboroMen-tholMildstoMarlboroMentholBluePack.PhilipMorrisUSAownedbyAltriaGroupalonemademorethan150packagelabelchangestomeetthenewrequirementsandcreatedpackageinsertstoexplainthechangestotheircustomers.Despitethenamechangesanti-tobac-coadvocatesarenotsatisedarguingthatcolorsaswellaswordsshouldbebanned.ColorsshapeperceptionsofrisksonallproductsDavidHammondahealthbehaviorresearcherattheUni-versityofWaterlooinCanadatoldtheAssociatedPress.Hepointedtothecommonpracticeamongmanufacturersofconsumableproductssuchasmay-onnaiseandsodaofusinglightercolorstodistinguishdietversionsofproducts.Buttobaccomanufacturersarguethattheyhavetherighttocommunicatevari-ationsinavorandtastetoconsumers.x1cAbsentthisinformationmassiveconfu-sioninthemarketplacewouldresultx1dwroteJamesE.SwaugervicepresidentofregulatoryoversightforR.J.ReynoldsTobaccoCo.inalettertotheFDA.TheNamingGameRestrictionsareforcingnamechangesfortopbrands.EventsBeneftSchoolDavidoffraises35000fortheLearningforLifeFund.TwoeventsheldbyDavidoffofGenevaraised35000foraschoolprogramatConnecticutx19sKillinglyHighSchool.x1cThisisnx19tmygenerosityIx19mjustthehostx1dsaidMichaelHerklotsgeneralmanagerofDa-vidoffofGenevax19sNewYorkoperationsinpresentingacheckforthefundstoBobBrennancoordinatorofKillinglyx19sSchool-to-Careerprogram.x1cItx19saboutthegeneros-ityofhundredsofpeoplefromaroundtheworldwhobelieveintheyoungpeopleinKillingly.x1dThemoneywasraisedateventsheldonMay3and4inNewYorkCity.Heldan-nuallytocelebrateHerklotsx19birthdaythefundraisersattractguestsfromacrosstheUnitedStatesaswellasfromtheDominicanRepublicHondurasandNicaragua.Thisyearx19sattendeesincludedtelevisionsuper-chefandauthorEmerilLagassechefWayneNishandx1cTheGodfatherx1dstarGianniRus-so.Thisyearx19s35000representsarecord-levelofdonationssaidHerklotswhonotedthatsince2005theeventshaveraisedmorethan110000.x1cEverystudentwholeavesourschoolsystemhasax18MadeinKillinglyx19tagonhisorherbackx1dsaidHerklotswhoisagraduateofKillinglyHighSchool.x1cYoungpeoplearetheproductwemakeinthiscommunityandthequalityofthatproducthasneverbeenbetter.x1dProceedsfromtheeventgotowardthehighschoolx19sLearningforLifeFundwhichwascreatedin2005tosupportKillinglyHighSchoolx19saward-winningSchool-to-Careerprogramwhichhelpsstudentsfocusonspeciccareerop-portunitiesthatmeettheirinterests.Continuedfrompage12