Tobacco Business

[ 90 ] TOBACCO BUSINESS [ JANUARY / FEBRUARY | 22 ] Staying Ahead of the Curve Over the years, CannaAid has chosen to let its products do the work of marketing the company and what it has to offer. By staying on top of the latest cannabinoids and consumer trends, CannaAid has worked hard to be innovative and to manufacture high-quality products for consumers. The company’s low minimum order quantity of $250 has allowed more retailers to carry its products without much financial risk. The consumers benefit due to CannaAid’s products being available at more retailers at affordable prices with constant price reductions and sales. “CannaAid set out to be a market leader by taking risks that others don’t,” Groat explains. “We don’t just manufacture a trendy product. We manufacture different variations of products to appeal to everyone. We know that CBD affects everyone differently, and we want our consumers to have every variation to intake CBD as possible using cutting-edge technology. We achieve this very well when we combine different cannabinoids into one product. The only way to do this in an effective way is to take a risk.” Even though cannabis inspired VanTine’s entrepreneurial pursuits, it also remains one of the company’s biggest challenges. There’s a lot of uncertainty when it comes to the legal regulation of cannabis. CBD is widely known, but each state has its own set of regulations that serve as a setback when trying to develop products for different cannabinoids. Constant testing of its products helps CannaAid remain in compliance. Today, CannaAid’s portfolio includes over 500 different products. These cannabinoid products include vape cartridges, disposable vapes, syringes, pre-rolls, gummies, shots, taffy, soft gels, tinctures, topicals and pet products. CannaAid’s best-selling product is its vape cartridges. “We have started with vapes, and we have learned so much about them over time,” says Groat. “Everything we have learned and all of the consumer feedback we have received has perfected them.” CannaAid's mission is to bring high-quality but affordable hemp products to the market for wellness-minded consumers. LEE VANTINE Founder and CEO NICK GROAT COO | Alternative Health Distribution Meet the Team