PRODUCT PROFILE
MARCH/APRIL 2014
90
TOBACCO BUSINESS
MARCH/APRIL 2014
This New Haus
Mistic introduced its new Haus Personal Vaporizer at the Tobacco Plus
Convenience Expo in Las Vegas in January. The device will be sold na-
tionwide in mass-merchandise, convenience, dollar store and grocery re-
tail channels, including Walmart, Circle K, The Pantry, H-E-B, Winn-Dixie
and Bi-Lo, and other national and regional distributors.
“Mistic is setting the standard for quality, value and taste within the
electronic cigarette and vaping industry,” said JohnWiesehan, Jr., CEO of
Mistic. “Our retail partners chose Mistic to develop Haus because of our
reputation for quality and increasing demand among adult smokers who
want to create their own vaping experiences as they transition away from
traditional cigarettes.”
Offered in blue or black with stainless steel fittings and a light activat-
ed on/off control, Haus features a streamlined, lightweight design and a
high-powered lithium ion battery at a suggested retail price of $24.99.
The Haus Personal Vaporizer is a complete starter system, equipped with
a specially designed unit and tank with a soft handle for added comfort, a
lithium ion battery, a USB charger, and a lanyard for easy carrying access.
“We listened to what our retailers wanted and developed an individu-
al personal vaping unit to be rolled out nationally across multiple store
channels,” says Wiesehan. “Haus also provides the added convenience
for consumers of being available nationally from a trusted brand of vapor
products and accessories.”
Allowing vapers the flexibility to choose from a variety of taste profiles,
five distinct blends will be available to use with the Haus Personal Vapor-
izer: American Blend, Cool Ice, Washington Red, Java and Ocean Mist.
Retailing at $7.99, Mistic’s e-liquid, like all of its other electronic cigarette
products, is made and bottled in the United States. Mistic,
-
ecigs.com
Super
Limited
by Nat
Sherman
Nat Sherman is of-
fering a limited pro-
duction format in
three of their most
popular
blends
from the Domini-
can Republic, The
Timeless
Collec-
tion, 1930 and Ster-
ling. The Super Lancero measures 8x38, a
half inch longer than a traditional Laguito No.
1 Vitola. “The lancero format is an extremely
elegant size, allowing the smoke’s flavor to
remain focused, without incorporating as
much air into the smoke as larger ring gauges
do,” says Michael Herklots, executive direc-
tor of retail and brand development for Nat
Sherman International. “The extra length of
the cigar gives greater opportunity for the ex-
perience and flavors to change and develop
from start to finish, while keeping the smoke
cooler longer.”
“The Super Lanceros are manufactured in
limited quantities at The Quesada Factory
(formerly known as MATASA) in Licey, Do-
minican Republic, just outside of Santiago.
Only one team of rollers is tasked with mak-
ing this coveted size,” adds William Sherman,
executive vice president of Nat Sherman.
“Small ring gauges are among the hardest vi-
tolas to make, as it’s very easy to under-fill
or over-fill. We have one expert team in the
factory that is carefully bunching and rolling
these cigars to ensure they’ll draw and burn
perfectly.”
The Super Lancero Timeless Collection
comes packed in boxes of 10 cigars with
an MSRP of $110 per box, the 1930 Super
Lancero is $150 per box and the Sterling Su-
per Lancero is $180 per box. Nat Sherman,
NatSherman.com
