Page 28 - TOB Magazine Jan/Feb 2013
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TOBACCO OUTLET BUSINESS
JANUARY/FEBRUARY 2013
and Polyvore, etc.) and engage with our
communities on a daily basis. We are
also very active in forums, social groups,
and any community or site where we can
interact with our potential customers.
What are your goals for your company
in the coming year? What challenges
do you see ahead?
We plan to launch another three
or four microstores in 2013, while
working to further improve the offering
and grow the profitability of existing
stores. Our main challenges are how to
prioritize and how to find and recruit
excellent people, as we keep growing.
Also, as far as ItalianSmokes goes, a
mounting concern is the possibility of
harsh anti-cigar regulation from [the]
FDA or other government agencies.
As I mentioned, I am all for small
government and free markets, but that’s
clearly not where the U.S. is going, at
least in the near future.
Is there anything else you would like
retailers to know about Multiverse
Commerce?
We are honored to be able to work
with some of Italy’s best craftsman
and companies, to bring their products
to the U.S. We invite all readers of
Tobacco Outlet Business
to visit and
shop our stores. Also, we are very
open to suggestions for new products,
and new stores, so talk to us. We do
listen and do our very best to serve our
customers.
TOB
Special Discount on ItalianSmokes.com for
TOB
Readers
For a 10 percent discount on ItalianSmokes.com use the following coupon
code prior to checkout: TOBREADERS
Coupon valid on all products sold on the website ItalianSmokes.
com. Coupon valid until June 30, 2013. Cannot be used together with
other coupons or promotions. Terms and restrictions apply, please visit
ItalianSmokes.com’s terms of service page for details.
For more information about Multiverse Commerce, please email info@
multiversecommerce.com. To contact Filippo Beretta directly, email filippo.
