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4TOBACCOOUTLETBUSINESSJANUARYFEBRUARY2012TheWrongSideofHistory.In1942AlbertCamuspublishedLeMythedeSisyphyetranslatedasx1cTheMythofSisyphusx1d.InhisessayCa-musintroduceshisphilosophyoftheabsurdx1cManx19sfutilesearchformeaningunityandclarityinthefaceofanunintelligentworld.x1dRealizationoftheabsurdCamuspostulatesrequiresrevolt.HecomparestheabsurdityinhumanaffairstothemythologicalGreekgureSisyphuswhowascondemnedtoforeverrepeatthesamemean-inglesstaskofpushingaboulderupamountainonlytohaveitrolldownagain.AdvanceFatherTimex19sclockto2011.TheInstituteofMedicineIOMcommitteenowx1curgestheFoodandDrugAdministrationFDAtoimposeaseveralhundredmilliondollartaxonanytobaccocompanybeforeitcantruthfullyinformsmokersthatasmokelesstobaccoproductislessharmfulthancigarettes.x1dTheabsurdityofthispositioncomesintofocusasleadingprofessionalsinthepublichealthcommunitythemselvesanti-smokingproponentsweighin.WritingintheHarmReductionJournalDr.BradRoduprofessorofmedicineattheUniversityofKentuckycon-cludesthatwhiletheFDAprohibitionistswereoverruledincourttheycontinuetheghtbypublicizingthesupposedperilsofe-cigarettes.Dr.MichaelSiegelaprofessorattheBostonUniversitySchoolofPublicHealthsaidx1cItbogglesmymindwhytherex19sabiasagainste-cigarettesamonganti-smokinggroups.x1dHeaddedx1cItmakesnosensetofretabouthypotheticalrisksfromminusculelev-elsofseveralchemicalsine-cigaretteswhenthealterna-tiveisknowntobedeadly.x1dx1cMindbogglingx1dandx1cabsurdx1dhearthesimilarityIn2007theBritishMedicalAssociationconcludedx1cIfnicotinecouldbeprovidedinaformthatisasaccept-ableandeffectiveasacigarettesubstitutemillionsoflivescouldbesaved.x1dDonx19tthesendingssummarizetheessenceofthedebatebetweentheFDAandtheleadingguresinthepublichealthcommunityTheFDAinitspassiontogobeyondthelimitofthelawwhichforbidstheoutrightbanoftobaccoseekstowigglearoundthelawbyhamperingtheindustryfromintroducingharm-re-ducingtobaccoproducts.Theevidencealbeitanecdotalwithabigdoseofcommonsensefavorsaharmreduc-tionstrategyversusthetobaccocessationmovement.Converselytheantipositiondemandstobaccocessationbethedefactostrategy.Thecourtshavespoken.Nicotineisatobaccoprod-uctandalegalproduct.Theabsurdityofourindustryhav-ingtopushaboulderupamountainonlytohaveitrolldownagainwillcontinueuntilthestrengthofourwilling-nesstorevoltbringsforthagrainofreasoninthedebatebetweentheseismicdifferencesofcessationandharmreduction.Revoltinademocraticsocietydemandshon-estdebatenotautocraticimpost.Revoltleadsthroughtheballotboxthecourts.Revoltrequirespeacefuldemon-stration.Toourlegislatorswemustscreamx1cIsanybodythereDoesanybodycarex1dArecentCentersforDiseaseControlandPreventionCDCsurveystatesthat2.5millionU.S.adultsreportedusinge-cigarettesin2010anincreaseof.6percentfrom2009.Awarenessofthisproductdoubledfrom16.4per-centin2009to32percentin2010.ApredictionTheFDAwillndthemselvesonthewrongsideofhistorypoten-tiallydiminishingagencycredibilityontheimportantis-suesthattheyhavebeenchargedtooversee.Theabsurdandnolessthanx1ccommerciallypornographicx1dimagessoughttoapplytocigarettepackagessuggestsanagencyoutoftouchoutofcontrolandouttoobviatelegislationgoverningtobaccousagealegalproduct.x1cIfitlookslikeanabsurdduckandquackslikeanabsurdduckitmustbeanabsurdduck.x1dWriteyourelectedrepresentativesWewishyouachallengingandsuccessful2012.Wex19vegotyourbackRegardsPUBLISHERx19SLETTERBYedox19connor