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Aftercriticsarguedthattobacco-infusedmintsbeingtest-marketedbyR.J.ReynoldsTobaccoCo.couldlurechildrenintotobaccousethecompanyendeditstesteffortsinColumbusOhio.HowevercompanyofficialsreportedplanstolaunchitinothertestmarketsinJanuary.MeanwhileRJRisalsoweatheringcriticismfromstateattorneysgeneralwhohaveaskedittostopaBreakFreeAdventurepromotionalcampaignforCamel.TheNationalAssociationofAttorneysGeneralarguesthatthecampaignhasyouthappealandcouldencourageunderagetobaccouse.WeareconcernedthatthisadvertisingcampaignisusingaspectsofpopularcultureincludingindependentmusicartmotorsportsandhiporcounterculturalattitudestoadvertiseCamelcigarettesinawaythatisappealingtoyoungpeoplespsychologicalneedsforrebelliousnesssensation-seekingandrisk-takingwroteNebraskaAttorneyGeneralJonBruningandArkansasAttorneyGeneralDustinMcDanielwhoco-chairthegroupstobaccocommittee.Thecampaigninquestionhighlights10destinationsLasVegasSanFranciscoNewOrleansAustinTexasSeattletheBonnevilleSaltFlatsinUtahSturgisSouthDakotaRoute66Winston-SalemNorthCarolinaandtheBrooklynNewYorkneighborhoodknownasWilliamsburgonspecialcigarettepacksfeaturingcolorfulimagesofthecitiesandwell-knownlandmarks.ReynoldsremovedthecamelimagefromitspackagesandadvisedsmokerstovisitaspecialWebsitetofindthecamelandwinprizes.RJRhasrespondedtothelettersayingthatitsproductsarenotintendedforteenagersandchildrenandthatthecampaignisincompliancewiththe1998MasterSettlementAgreementwhichprohibitsthemarketingoftobaccotoyouth.For15yearsTobaccoPlusExpohasbeentheultimatetobaccotradeshowexperienceforretailersandmanufacturersalike.BiggerandbetterthaneverTPE2011promisestoliveuptothatheritage.Thisyearsnot-to-be-missedindustryeventfeaturesfreeeducationalsessionsforretailersatradeshowoorteemingwithactivityhundredsofshowspecialspeernetworkingeventsandofcoursetheever-popularLadyLuckPremiumCigarLounge.Morethan150exhibitorswillbeshowcasingproductsontheshowoorincluding40newcomerswithinnovativeproductssuchasanelectronichookahthatyouveprobablyneverseenbefore.Andthisyearsshowalsowelcomesexhibitorsfromacrosstheglobewith11manufacturersfromChinaTaiwanSwedenJordanandCanadajoiningtheshowoor.TobaccoPlusExpoisalsotheonlyretailtobaccotradeshowthatdoesntimposeanyqualiersorrestrictionsonexhibitorsorattendeesyoujustneedtobeinthetobaccobusinessandoverage21toattendorexhibit.TheshowwillbeheldattheLasVegasConventionCenteronMarch2and32011.Formoreinformationseeourfeaturestoryonpage32.Retailerscanregistertoattendtheshowbyvisitingwww.TobaccoPlusExpo.comorbyfaxingmailingore-mailingtheformonthenextpage.LilBrownSmokeShackwww.lilbrown.com800-788-7309wasinadvertentlylistedasamanufacturerins2011IndustryDirectory.TheUnionGapWashington-basedcompanyisactuallyadistributorandwholesaler.MiamiFlorida-basedBergerArgentiwww.bergerargenti.com800-815-1155wasaccidentallyomittedfromthecigarsectionoftheguide.TheguideslistingforJTInternationalmakerofWaveWingsandExportAwasalsooutdated.ThecorrectinformationisJTInternationalUSA500FrankW.BurrBlvd.Suite24TeaneckNJ07666201-871-1210800-966-9709www.jti-usa.com.TOBRegisterforTPE2011RJRUnderFireCORRECTIONSOMISSIONSSeeregistrationformonnextpage12011INDUSTRYDIRECTORY2011INDUSTRYDIRECTORYTOBACCOOUTLETBUSINESSReachmoretobacco-marketdecision-makersallyearinthefrst-readbest-readIndustryDirectory.16NEWSTRENDSThisyearsTobaccoPlusExpopromisestobebiggerandbetterthanever.CigarettemakerstobaccomintsandCamelcampaigntargetedbycritics.Noneedtosearchanyfurther...youcannditrighthereINTERNATIONALTOBACCOOUTLETBUSINESSJANUARYFEBRUARY2011JANUARYFEBRUARY2011