Tabacalera USA has announced the appointment of Luis Miguel Torres as the new head of Casa de Montecristo, Inc. Torres has more than 20 years of experience in the cigar and retail industries. Prior to his new position, Torres directed a major national retail cigar program for three years. He spent four years in this position before serving as the general manager of a number of cigar lounges.
“Luis has a demonstrated track record of achievement and leadership,” commented Javier Estades, head of Tabacalera USA. “We look forward to a long and productive relationship with Luis as we take the cigar-life experience to new heights as we continue to grow our successful Casa de Montecristo program.”