Kretek International, Inc. has made some changes to its sales leadership team. Due to strong growth experienced through its differentiated, value-added portfolio and its fact-based selling approach to business management, Kretek International is making moves that will strengthen its sales team to allow it to provide strategic, focused leadership and executive vision. This move will help bring together all the Kretek brands, and its subsidiaries, to encourage growth in all channels.
“We are excited for what these appointments mean for the future of Kretek,” says Mark Cassar, CEO of Kretek International, Inc. “We’ve put together a team that offers a well-rounded perspective of our business, and a strong understanding of our customers. We are investing in our people, our products, and our processes, which will position Kretek for continued success in today’s ultra-competitive marketplace.”
Patrick Hurd, the newly promoted chief sales officer (CSO), will lead Kretek’s long-term direction and health of the overall business for both Kretek U.S. and Kretek International, Inc.’s subsidiaries. Hurd has nearly 20-years of experience at Kretek International and brings a wealth of expertise along with a proven track record for aligning products and goals, teams and strategies from his previous positions at the company. Previously, Hurd has served as Kretek Canada’s general manager, general manager at Ventura Cigar company, a subsidiary of Kretek International, and most recently the Vice President of sales for Kretek US.
“I’m honored to be such an integral part of the Kretek team and legacy,” says Hurd. “This company has a long history of success and continues to pave the way within our ever-evolving industry. I look forward to driving new business, innovations, partnerships, and efficiencies that will keep Kretek at the top of its game. There’s real opportunity here, and we’re going after it.”
John Tirpak will take on the position of Vice President of sales at Kretek International, Inc. Tirpak has worked in the premium cigar industry for over 23 years and most recently held the title of director of sales at Kretek International, Inc. Previously, Tirpak was the director of sales at Ventura Cigar Company. Also, Sean Teninty has been promoted to Vice President of sales strategy at Kretek International, Inc. Previously, Teninty was Kretek’s senior director of sales strategy. He has been with the company for over 5 years and is attributed to helping to transform the company’s business analytics and planning, and for creating channel-specific strategies. Teninty will be responsible for developing Kretek’s business strategies. He will also continue to lead the company’s trade marketing and business analytics, and oversee the retail sales operations team.
The changes to Kretek International Inc.’s sales leadership team are effective immediately. Tobacco Media Group (TMG), the publisher of Tobacco Business Magazine, is a subsidiary of Kretek International, Inc. For additional information about Kretek International, Inc., visit kretek.com.