Kretek International, Inc. and its subsidiary, Phillips & King, is expanding its portfolio as it has announced it will be the exclusive distributor of Fantasia hookah products in the U.S. This new partnership goes into effect on Aug. 1, 2017. Kretek International, Inc. is the nation’s largest importer and distributor of specialty tobacco products.
Fantasia is known for its premier hookah products and is behind one of the nation’s top-selling hookah tobaccos. As part of this new partnership, Kretek International, Inc. will be responsible for the sales, distribution, and trade marketing of Fantasia’s products. Fantasia itself will focus on maintaining the quality of its products and the consumer branding experience that has made it successful in retail stores.
“Fantasia is one of the nation’s best-selling brands of hookah products,” said Patrick Hurd, Vice President of Sales for Kretek International, Inc. “Their retail success is fueled by stellar quality, eye-catching packaging, and extraordinary flavors. We’re pleased to partner with a brand that brings such strong product to the table, and are excited at the opportunity to use our extensive channels to expand their reach. By expanding our relationship with Fantasia, we’re offering our accounts a fresh product they can bring into their stores as an already-vetted profit-generator.”
Randy Jacob, President and CEO of Fantasia, added: “We’ve invested much time and energy into developing the Fantasia brand and company, creating products that are truly sought-after by consumers. We are very pleased to work with Kretek, Inc. and Phillips & King to expand our distribution. They are leaders in the industry, and have already played a key role in expanding our category. With their expertise, I feel we can all look forward to a future of growth.”