In September 2019, popular e-cigarette manufacturer JUUL Labs announced leadership changes as Kevin Burns stepped down from the CEO position and was replaced with an Altria-appointed tobacco executive, K.C. Crosthwaite [read more here]. Now the company is making more moves in hopes of improving its public image and mend its relationship with regulators.
In a press release, JUUL Labs announced that as the result of a company review, the company has decided to suspend the sale of all of its flavored production with the exception of tobacco and mint flavors. This means that the company’s popular flavored pods including mango, creme, fruit and cucumber will no longer be available for sale anywhere in the U.S. These flavors were viewed as appealing to youth and is a pre-emptive move that the company is making to combat youth access and use of e-cigarettes.
“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” commented Crosthwaite in a press release.