Joya de Nicaragua to Release Limited Edition “Shut the Box” Antaño

Joya de Nicaragua Shut the Box

A new limited, playful edition of Joya de Nicaragua’s popular Antaño is slated to hit store shelves in June 2020. The Antaño Shut the Box Limited Edition is inspired by one of Dr. Alejandro Martínez Cuenca, Joya’s chairman, favorite games. Back in 2012, he visited Havana Mix Shop in Memphis, Tennessee, where he was introduced to an American game called Shut the Box.

“I never thought that day I would discover one of my now favorite pastimes, and moreover, that 8 years after, my team would come up with the idea of making a cigar box that transforms into it,” Dr. Cuenca comments. “The best of all is that now I’ll find it in cigar lounges across America when I visit.”

Shut the Box will be built around Antaño, one of Joya de Nicaragua’s oldest and most successful blends of all time. It was first launched in 2001 and is considered by many as the first real full-bodied cigar on the market, according to the company. Antaño features a Nicaraguan Habano wrapper and Nicaraguan binder and filler tobaccos and is an ultra robust, spicy smoke with an earthy finish, unbridled body and aroma, making it an authentic Nicaraguan Puro. Antaño Shut the Box Limited Edition is designed to thank Joya’s loyal customers who have supported the brand for almost two decades. It is manufactured at Fábrica de Tabacos Joya de Nicaragua and is limited to just 500 collector’s edition boxes of each of the two most popular vitolas of the blend being released–Gran Cónsul (4 3/4 x 60) and Robusto Grande (5 1/2 x 52). Gran Cónsul will have an MSRP of $9.10 per stick or $182 per box; Robusto Grande’s MSRP is $8.45 per cigar or $169 per box. After the cigars have been enjoyed, the box can be used to play Shut the Box.

Joya de Nicaragua Shut the Box

“For many years we have been thinking about ideas on how to make our empty boxes be useful after all cigars are smoked, and this is how we decided to let people have some fun. At the moment, we didn’t know we were going to be bringing to smokers a special game so useful these days that we have to stay longer at home,” says Juan Ignacio Martínez, executive president.

Antaño Shut the Box will come in 20-count boxes with cigars, two dice and instructions for how to play the game.

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