In August, Joya de Nicaragua will launch its latest special edition Cinco Decadas cigar. The Cinco Decadas line was first launched in 2018 to celebrate Joya de Nicaragua’s 50th anniversary and all the people who have worked at the company to make it Nicaragua’s oldest premium cigar factory.
Every Cinco Decadas cigar offering has been named after significant historic associations with Joya de Nicaragua. Diadema was the first shape ever made at the factory; El Fundador is a tribute to the company’s founders; and El General is named for one of the pioneers of Nicaraguan tobacco. This year, Joya de Nicaragua is introducing El Doctor, a Torpedo (6 x 52) to honor Dr. Alejandro Martínez Cuenca, Joya de Nicaragua’s chairman and owner since the early 1990s.
“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory. With Cinco Decadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me, it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us,” says Juan Ignacio Martinez, Joya de Nicaragua’s executive president, in a press release announcing El Doctor.
Only 600 10-count boxes of Cinco Decadas El Doctor will be sold and they will be available exclusively to Drew Diplomat retailers. At the same time, 600 boxes of each of the rest of the Cinco Decadas cigar lineup will also be made available to Drew Diplomat retailers.
“Cinco Decadas is the cigar we are most proud of at Joya de Nicaragua. We are truly limited in the amount of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory. Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned,” Daniel Barrios, Joya de Nicaragua’s global commercial director, adds in the same release.
This limited edition cigar will be introduced to the public by Juan Ignacio Martinez and the Drew Estate sales team in digital events across the country in July. For more information, visit drewestate.com/summertakeover or joyacigars.com.