As it nears its 50th anniversary, Joya de Nicaragua is giving one of its well-known brands a makeover. Joya de Nicaragua Clásico, one of Joya’s most widely distributed cigar brands, is getting revamped packaging and brand art, the company announced in a recent press release.
“We wanted to bring back the beautiful artistic look of the original Joya de Nicaragua box, so we commissioned an expert digital artist to recreate the brand’s original painting, showcasing the beautiful landscape of northern Nicaragua,” said Juan I. Martinez, Executive President of Joya de Nicaragua.
He went on to add: “The inside label shows a painting of a tobacco field in the Valley of Estelí, which is where our history began. The human, artisan and artful side of our brand is also portrayed, with the on-duty tobacco growers on the front. On the background, you’ll see the curing barns and the ‘malinche’ trees with their vibrant red flowers, an iconic ornament present at our factory, too.”