José de Castro Named Vice President of Marketing at General Cigar Co.


Prior to joining General Cigar, de Castro was the managing director at Bertoni Gelato Holdings in Miami. During his tenure here, he dramatically increased the company’s revenue and expanded distribution. He has also held marketing positions at Altria Group, Procter & Gamble, and American Cyanamid.

He will report directly to Broersma and will be relocating to Richmond, VA.

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