Swisher International bought Drew Estate in 2014, thus securing its future. Drew moved on to establish John Drew Brands, capitalizing on the complementary nature of cigars and spirits, before returning to resume leading Drew Estate as its president last year. As he concluded his address to the audience at TPE 2018, Drew shared a few of the lessons he’s learned as a disruptor in the cigar and spirits industry: “You are who you are, and not everything you produce will be a hit. Understand who you are as a company, and make sure that everything you produce has a purpose.”
– Story by Stephen A. Ross
This story first appeared in the March/April 2018 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.