Swisher has named John Haley as its new chief growth officer. Haley will oversee Swisher’s newly formed corporate growth department and will focus on Swisher’s growth, innovation, strategy and structure with a goal of enabling organizational transformation and to drive change throughout the company. Haley will also oversee marketing, strategic growth, innovation and business analytics.
“I am pleased and excited to take on this new role and effect meaningful change and usher Swisher into a period of accelerated growth and innovation,” commented Haley. “The formation of the corporate growth department will guide our future plans and growth goals and position us strongly for shared success with our trade partners.”
Previously, Swisher announced an expansion of the company’s vision, offerings and focus on adult consumer lifestyles. As part of the new strategic focus, Swisher’s five strategic businesses–Swisher Sweets Cigar Company (Large & Little/Filtered Cigars); Fat Lip Brands (Smokeless); Drew Estate (Premium Cigars); Hempire (Hemp Products); and Rogue Holdings (Modern Oral Nicotine)–provide the marketplace with products, knowledge and a focus on business growth under a renewed purpose for the company. Swisher’s new corporate growth department will also include a renewed focus on servicing the needs of Swisher’s trade partners with better market and in-store data insights, including packaging and merchandising solutions.