To help spread awareness of its efforts to save its cigar factory and fight against over-regulation, J.C. Newman Cigar Company has covered its iconic neon sign on its Ybor City factory with the message “Save Cigar City.” The sign is easy to spot for those commuting along Interstate 4. The company has also bought two billboards in different parts of Florida that encourage the public to act to save Tampa from completely losing its ties to cigars. Through the end of June, these electronic billboards will help spread the word about the company’s “Save Cigar City” campaign. Based on daily traffic levels, these billboards are expected to garner two million views by June 25.
“Premium cigars are an integral part of the fabric of Tampa and the state of Florida,” Bobby Newman, executive vice president of J.C. Newman added. “These billboards will help us tell the story of the importance of the cigar industry to our community and will explain the effect that excessive government regulations is having on Tampa’s historic premium cigar industry.”
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