Also, Cristal Blackwell-Lastra has been promoted to the position of Vice President of sales and marketing. Lastra will oversee setting the strategic sales and marketing direction for J.C. Newman’s international sales network and promotional program. Guagliardo and Foster will both report to Lastra and work in tandem with the company’s sales division.
“The new structure will enhance the synergy between sales and marketing toward a more focused vision of J.C. Newman Cigar Company to our retailers and consumers,” says Lastra. “This is a pivotal new chapter for our company, comprised of a capable and creative team ready to take us to the next level and beyond.”
For all the latest news from J.C. Newman, visit jcnewman.com.